Skip to main content

Online Video Viewership Segmentation in the U.S.


eMarketer estimates that 66.7 percent of all U.S. Internet users -- approximately 147.5 million people -- watch video content online each month. By 2014, viewership will rise to 77 percent of Internet users, or 193.1 million people.

During the same period, online video advertising spending will increase from $1.4 billion to $5.2 billion.

Over the next five years, consumers will become more comfortable watching all forms of video content -- long and short, professional and amateur -- on their Internet-connected mobile phones, laptop PC, desktop PC, tablets and connected TV sets.

But by 2014 the current "monthly viewership" rating will likely be outdated. Daily or weekly viewing will be the relevant metric, with usage perhaps measured in minutes and hours spent viewing video content each day.

Already, 29 percent of Internet users under 25 say they watch all or most of their TV programs online. A closer look at viewership rates by age shows classic early-adopter patterns -- with 18- to 34-year-olds exhibiting the highest viewership.

eMarketer forecasts significant growth in video viewers across all age groups -- in part because of how easy it is to share content online. However, the amount of time baby boomers and seniors watch online video will be smaller compared with their younger counterparts.

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our