Skip to main content

138 Million People Watching OTT Video in the U.S.

Technologies such as high definition television (HDTV), digital video recorders (DVR) and the Internet are creating higher quality convenient experiences for U.S. consumers.

As a result, the amount of video Americans consume continues to rise, according to the latest market study by The Nielsen Company. Over the last two years, ownership of HDTVs, DVRs and smartphones have increased at double- and triple-digit rates.

"Consumers are driven by the convenience and quality that today's technology now enables," said Matt O'Grady, Executive Vice President, Audience Measurement at Nielsen. "New mobile devices and enhanced TV quality allow viewers to engage in more content than ever before."

More than half of U.S. TV households now have HDTV, up 189 percent from the first quarter of 2008, and more than one-third now have DVRs, up 51 percent. High-speed broadband Internet access, now in 63.5 percent of homes, has created a better user experience for watching online videos and nearly a quarter of households have smartphones, enabling consumers to place-shift and watch video wherever they are.

Despite the common perception that viewers of videos on mobile phones are predominantly teens, more than half (55 percent) are adults aged 25-49. While mobile online video viewing is still fairly limited, year over year growth is notable at 51.2 percent.

Television viewers watched 2 more hours of TV per month in the first quarter of 2010 compared to the same period a year prior (158:25 vs. 156:24). They are also continuing to simultaneously use the Internet while watching TV, with the average time spent doing both activities up 9.8 percent to 3 hours and 41 minutes.

As of Q1 2010 the 292 million people in the U.S. with TVs spend on average 158 hours, 25 minutes each month tuning into television. Q1 2010 data shows that 138 million people watching video on the Internet spent on average 3 hours, 10 minutes during the month doing so.

As of 1Q10 the 20.3 million people who watch mobile video in the U.S. spend on average 3 hrs, 37 minutes each month watching video on a mobile phone.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

Precision Medicine Spend to Reach $132.3 Billion

Precision Medicine uses molecular info to extract the optimum medical method from diagnostic protocols, by merging the impact of environmental and genetic factors. Data access is essential, with genetic metabolic and clinical data used to build a fuller picture of a patient's biology. Moreover, the primary aim of precision medicine is to design and optimize a pathway for diagnosis, therapeutic intervention, and prognosis, using large biological datasets. Personalized, evidence-based medicine uses stored health data, which includes patient diagnosis, laboratory work, insurance claims, and demographic information. The results enable healthcare providers to predict and prevent some illnesses. Precision Medicine Market Development According to the latest worldwide market study by Juniper Research, the total investment in precision medicine will reach $132.3 billion globally by 2027 -- that's increasing from only $35.7 billion in 2022. The significant market growth of 270 percent is