Skip to main content

TV Widgets Must Enhance the Viewing Experience

A growing set of consumer electronics (CE) devices -- ranging from web-enabled TVs, to Blu-ray players and over-the-top set-top boxes -- now support TV application widgets. Among these TV apps are those that enable users to view YouTube videos, access Netflix subscription services, or obtain weather forecasts directly on the TV using a broadband Internet connection.

The rapid growth of web-enabled CE devices -- which In-Stat projects will to 83.4 million by 2014 -- is the foundation for a vibrant TV Widget Market.

Most CE device manufacturers are introducing software developer platforms that support application widgets. However, In-Stat research indicates only a modest consumer interest in performing PC-centric applications on the TV.

Consumers have higher interest in TV applications that enhance and/or augment the viewing experience, rather than simply provide information that is readily accessible via other screens.

"Consumers want more than simply displaying additional data on the TV screen, such as baseball statistics, consumers want new and unique TV functionality" Keith Nissen, In-Stat analyst.

For example, for live broadcast television applications --such as sporting events -- there is strong interest for TV widgets that let the viewer control the camera angle being displayed on screen.

Other findings from the In-Stat study include:

- By 2013, TV applications have the potential to generate over $1.7 billion in annual revenue.

- Households with adults under 40 years of age have the highest interest in using TV widgets.

- Screen control, news and entertainment information have broad appeal across all age groups.

- TV widgets, such as multi-session games, are highly valued by small user segments. These represent a significant revenue opportunity.

- There is substantial interest in TV widgets that enable local online purchases, such as pizza delivery or movie tickets.

- Viewing YouTube videos on the TV are favored only by households in the 18-24 age group.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Why a Distributed Workforce will Raise Productivity

While most senior executives at progressive organizations have already evolved their human resource policies to accommodate employee desire for flexible working models, others still resist change. Unfortunately, many of the laggards are now experiencing the "Great Resignation" phenomenon. The global pandemic required business leaders to rethink when, where, and how their knowledge workers and front-line employees perform their work. Yet even with the ongoing pandemic recovery slowly underway, some organizations are still trying to determine their workforce approach. According to the latest worldwide market study and recent survey data from International Data Corporation (IDC), stability and geography will likely define the balance of future work strategies. Distributed Workforce Market Development On a global basis, physical office sites are expected to be the dominant location for work as legacy organizations eventually find themselves in a more stable environment. However,