Skip to main content

UK Online Advertiser Spending Gains Momentum


eMarketer reports that UK advertising spending suffered a double-digit drop in 2009, according to several sources. However, the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009 -- 5.7 percent more than in 2008.

Online spending growth will speed up in 2010 to 7 percent before moderating in 2011. The London Olympics in 2012 will also provide a boost in spending increases.

"On the whole, digital marketers in the UK rose to the challenge of budget restraint with sound strategies and imagination," said Karin von Abrams, eMarketer senior analyst. "Because Internet ad spending continued to grow during the economic downturn, online marketers are also well placed to capitalize on the recovery, whether this is slow and halting, or steady and more rapid."

The Web already claimed a larger share of UK ad revenues than TV in 2009 -- according to MAGNA and ZenithOptimedia, and will consolidate this dominance over the next five years.

Both these sources separate newspapers and magazines when calculating print ad revenues. But. taken together, print ad spending estimates by MAGNA will reach £3.78 billion this year, just under eMarketer's forecast of UK online ad spending.

Several other estimates of UK online ad spending for 2010 are more conservative.

Much of the variation between sources derives from different methodologies, but all firms agree on significant gains to online spending this year.

"The Web has emerged from the recession with impressive momentum," said Ms. von Abrams. "The Internet's reputation for delivering ROI is intact, even enhanced. Digital, in all its forms, is increasingly central to all marketing activities and consumer behavior."

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of