Skip to main content

UK Online Advertiser Spending Gains Momentum


eMarketer reports that UK advertising spending suffered a double-digit drop in 2009, according to several sources. However, the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009 -- 5.7 percent more than in 2008.

Online spending growth will speed up in 2010 to 7 percent before moderating in 2011. The London Olympics in 2012 will also provide a boost in spending increases.

"On the whole, digital marketers in the UK rose to the challenge of budget restraint with sound strategies and imagination," said Karin von Abrams, eMarketer senior analyst. "Because Internet ad spending continued to grow during the economic downturn, online marketers are also well placed to capitalize on the recovery, whether this is slow and halting, or steady and more rapid."

The Web already claimed a larger share of UK ad revenues than TV in 2009 -- according to MAGNA and ZenithOptimedia, and will consolidate this dominance over the next five years.

Both these sources separate newspapers and magazines when calculating print ad revenues. But. taken together, print ad spending estimates by MAGNA will reach £3.78 billion this year, just under eMarketer's forecast of UK online ad spending.

Several other estimates of UK online ad spending for 2010 are more conservative.

Much of the variation between sources derives from different methodologies, but all firms agree on significant gains to online spending this year.

"The Web has emerged from the recession with impressive momentum," said Ms. von Abrams. "The Internet's reputation for delivering ROI is intact, even enhanced. Digital, in all its forms, is increasingly central to all marketing activities and consumer behavior."

Popular posts from this blog

Global EV Charging Revenue to Exceed $300B

During 2022, fuel prices increased very quickly, partly due to a number of macroeconomic reasons. In fact, the effects of the global COVID-19 pandemic are still impacting fuel prices, with many oil refineries having reduced capacity due to a prior fall in demand. Those significant events and other trends have created a demand for a growing variety of Electric Vehicles (EVs). While EVs have existed for decades, they really became a viable option for more consumers during the past five years. However, although EVs are suitable for some buyer needs, their usability is constrained by the current availability of battery charging infrastructure. EV Charging Market Development According to the latest worldwide market study by Juniper Research, revenue from electric vehicle charging will exceed $300 billion globally by 2027 -- that's up from $66 billion in 2023. Regardless, the Juniper analysis found that fragmentation in battery charging networks is restricting further EV adoption in some

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak