Skip to main content

Capitalizing on the Demand for Media Tablets

When ABI Research first examined the media tablet market, neither the Apple iPad nor any other major brand tablet had been released. Six months later, the firm has revisited its forecasts -- almost tripling the original estimate to reach about 11 million tablets expected to ship by the end of 2010.

ABI's long-term estimates, however, has remained basically unchanged.

"Our forecast of 11 million media tablet shipments in 2010 is based both on the broader availability of the iPad and on the delayed introduction of competing products," says ABI Research principal analyst Jeff Orr.

Assuming that competing tablets from other vendors do arrive in the second half of the year as expected, ABI believes that the iPad will account for a significant portion -- but not all -- of the projected 11 million units.

To capitalize on the usual fourth quarter sales boom, other tablets need to reach retailer shelves by early September.

Orr suggests that the media tablet segment is still far short of a mass-market and that significant shipment volume probably won't be reached before 2013. Much depends on Apple's distribution reach, which is still quite limited, and the relative success of its eventual competitors.

A number of competing tablets were to have been launched by now, but the global recession, implementation of the most suitable operating system, and the challenge of matching the iPad's user experience have all caused delays.

"The buzz around tablets has implications for other parts of the consumer electronics market," Orr continues.

In particular, the surge in interest in media tablets is impacting the MID (Mobile Internet Device) category. Most of the volume that ABI has projected for the MID category since 2007 is now being taken over by other device form factors -- such as media tablets, but also mobile smartphones.

Popular posts from this blog

Why Healthcare and Smart City Apps Drive 5G IoT

Fifth-generation (5G) wireless technology for cellular networks is a successor to fourth-generation (4G) wireless technology. By 2023, Juniper Research anticipates that there will be over 1 billion 5G connections globally. The technology will provide the data infrastructure for the advancement of wireless communications and for new developments in the Internet of Things (IoT) -- including smart cities and healthcare. 5G IoT Market Development According to the latest worldwide market study by Juniper Research, 5G IoT connections will reach 116 million globally by 2026 -- that's increasing from just 17 million connections in 2023. Juniper analysts predict that the healthcare sector applications and government or other smart city services will drive this outstanding 1,100 percent growth over the next three years. Juniper examined 5G adoption across key industry sectors -- such as the automotive, mobile broadband, and smart homes -- and forecasts healthcare and smart cities will accoun

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Top 10 CFO Priorities Require Rethinking Finance

The Chief Financial Officer (CFO) role is essential to digital business growth. While CFOs do not get closely involved in the tactical details of the digital transformation of their functions, they still recognize its strategic importance. According to the latest survey by Gartner, CFOs are faced with the challenge of balancing the need for substantive digital business innovation with financial cost control and risk management. "CFOs will be stretched thinly across many activities in 2023. The survey revealed a wide range of actions CFOs plan to either lead or be significantly involved with," said Marko Horvat, vice president at Gartner. Survey Findings: The Top Ten Priorities Cost Optimization - Cost reduction remains the top priority for CFOs as they look for ways to cut costs and improve efficiency in their operations. This includes identifying cost-saving opportunities through automation, outsourcing, and business process improvement. Business Continuity - The global C