Skip to main content

India and China will Drive Mobile TV Adoption

The latest market study by In-Stat identifies that the largest number of mobile TV subscribers and viewers will come from digital broadcast applications. This will be followed in numbers by analog broadcast viewers.

However, while cellular mobile TV subscribers will be lower, they could generate the majority of potential new service revenue, with over $15 billion in subscription revenue by 2014.

"Global 3G network development is driven by the popularity of data services such as social networking and texting," says Norm Bogen In-Stat analyst. "Mobile TV stands to leverage this demand."

To date, the market development of mobile TV has not kept pace with the prior analyst forecasts. The question remains, with the exception of brief news, weather and sports updates -- do mobile service subscribers need or want mobile television offerings?

Moreover, if most program offerings continue to mimic traditional TV formats and fail to adapt to the unique needs of mobile subscribers, then will the global market ever reach its full potential?

In-Stat's market study found the following:

- Cellular mobile TV subscribers will generate over $15 billion in subscription revenue by 2014.

- Mobile TV broadcasting standards remain fragmented by geographic region worldwide, with ATSC-M/H, CMMB, DMB, DVB-H, ISDB-T (1seg) and MediaFLO all finding deployments.

- Asia, primarily India and China, will drive mobile TV subscriptions.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of