Skip to main content

Video Usage May Drive U.S. Broadband Revolt


eMarketer reports that while most mainstream U.S. consumers may not care much about the broadband access speed that they have at home, they are very interested in continuing to gain access to the vast array of video content that's readily available to them via the public Internet.

The number of online video viewers continues to grow, while the number of videos viewed skyrockets. Nearly 183 million U.S. internet users watched an average of 186 videos per viewer during the month of May, for a total of 34 billion videos, according to comScore.

U.S. households are also becoming more networked, as consumers buy more and more internet-enabled consumer electronics (CE) devices. A joint report from In-Stat and Capgemini predicts that by 2013, nearly 57 million U.S. households will own these devices.

All that multimedia traffic requires an adequate broadband speed -- an area where the U.S. lags behind many other countries. According to a 2009 report from the Saïd Business School at the University of Oxford, the U.S. does not make the top 10 list of broadband leaders -- when measuring household penetration and quality of connection.

However, the Federal Communications Commission (FCC) determined that most adult broadband users are "fairly satisfied" with the speed of their home internet connections -- though four out of five could not say what that speed was exactly.

The FCC offers a free test for internet users to measure their connection speed at the broadband.gov website. Men apparently professed to be more knowledgeable: Just 71 percent admitted ignorance, compared with 90 percent of women.

Another survey from the Leichtman Research Group shows these findings are not a fluke: 77 percent of adults could not say what their home broadband connection speed was, or what it was supposed to be.

Yet 71 percent of respondents agreed they were "very satisfied" with whatever speed they were getting. In contrast, the FCC survey uncovered that only 50 percent were satisfied.

Clearly, a sudden rise in over-the-top video streaming demand could shift consumer perception, from passive acceptance to active indignation. As U.S. consumers view more and more HD-quality video -- and create their own video on HD camcorders -- they may quickly discover that their Internet service provider's current access speed is totally unacceptable.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Secure Digital Workspace Apps Enable the Future Enterprise

In early 2020, as the world responded to the COVID-19 pandemic disruption, many organizations were forced to rapidly transform their communications networks and IT infrastructure to support an unprecedented shift to remote work. Before the pandemic, approximately 38 percent of employees were remote full-time or had a flexible work arrangement where they split time between home and office locations. During the pandemic, the percentage of remote workers that CIOs had to support reached almost 72 percent. Future Enterprise Technology Market Development Enterprise leaders have been forced to adapt to a new state, shifting from traditional office-based operations to distributed workforce environments that must still provide the same level of connectivity, security, and efficiency across the organization. According to the latest worldwide market study by International Data Corporation (IDC), addressing connectivity across geographies and transforming networks to become more virtual and agile