Skip to main content

TV Everywhere: Will it be Too Little, Too Late?

The growth of online video adoption and consumption is happening faster than most media industry analysts had expected. By 2014, it's forecast that there will be 57 million U.S. broadband households viewing full-length online video on the TV, according to the latest market study by In-Stat.

Revenue associated with this web-to-TV video content will grow at an accelerated rate, from $2 billion to over $17 billion during a five-year period.

"The over-the-top (OTT) video market represents a new distribution channel for digital entertainment. Content producers want to market premium video content directly to the consumer," says Keith Nissen, Principal Analyst, In-Stat.

That said, they have not yet decided the best way to monetize OTT video content and how to manage the "good enough" OTT video service opportunity in context with their legacy distribution partners -- the slow moving traditional pay-TV channel.

As incumbent pay-TV providers overcome their concerns regarding the cannibalization of existing service revenue, then perhaps they will eventually act to deliver competitive OTT streaming IP video services.

The question remains, however, will the promise of "TV Everywhere" offerings fully emerge to coincide with the current market opportunity, or arrive very slowly as a belated damage-control effort?

In-Stat's market study highlights include:

- The installed base of web-enabled consumer electronics video devices will grow from 70 million in 2009 to 237 million in 2014.

- The total number of U.S. broadband households that own web-enabled CE video devices will nearly triple to 98 million by 2014.

- Within five years, over 11 million operator-provisioned hybrid STBs will be delivering online video content directly to the TV.

Popular posts from this blog

Growing Venture Capital in APAC AI Market

Technology is a compelling catalyst for economic growth across the globe.  Artificial intelligence (AI) rides a seismic wave of transformation in the Asia-Pacific (APAC) region — a market bolstered by bold government initiatives, swelling pools of capital, and vibrant tech ambition. The latest IDC analysis sheds light on this dynamic market. Despite a contraction in deal volumes through 2024, total AI venture funding surged to an impressive $15.4 billion — a signal of the region’s resilience and the maturation of its digital-native businesses (DNBs). Asia-Pacific AI Market Development The APAC AI sector’s funding story is not just about headline numbers but also about how and where investments are shifting. Even as the number of deals slowed, the aggregate value of investments climbed, reflecting a preference among investors for fewer but larger, high-potential bets on mature or highly scalable AI enterprises. The information technology sector led the AI investment charge. Top area...