Skip to main content

Demand for E-readers, Smartbooks and Tablets

According to Informa Telecoms & Media, sales of smartbooks are expected to rapidly grow from 3.65 million in 2010 to nearly 50 million in 2014, representing over 50 percent of all embedded device sales.

This growth will be driven by a shift away from dedicated devices like e-readers, towards multifunctional portable devices like the iPad and Samsung Galaxy Tab. These smartbooks merge the best features of both smartphones and netbooks -- plus they include always-on connectivity.

"There has been a resurgence of smartbooks particularly in the tablet form, fueled by the launch of the iPad, and we are seeing the same kind of proliferation and interest in tablets now, that we saw two years ago for e-readers" said David McQueen, principal analyst at Informa.

E-readers on the other hand are under threat. Electronic book (e-book) content is now available on most multifunctional devices -- such as mobile phones, tablet computers, netbooks and other portable consumer electronic devices.

Informa expects mobile broadband e-reader sales will peak at 14 million units in 2013, before falling by 7 percent in 2014 as the segment faces increased competition from a wide range of consumer electronic devices -- including cheaper models, like the Kobo and new Kindle WiFi.

In addition to their multifunctional capabilities, Informa believes that smartbooks are the perfect candidates for distribution via the mobile service operator channel. If smartbooks were simply distributed in the same way as netbooks are today, then some major opportunities would be missed.

These are opportunities to strengthen the operator's mobile broadband proposition, to validate smartbooks as a genuinely new product category and to promote smartbook's adoption.

"Pricing will be crucial to stimulate demand as will customer choice and competition, which is being driven by a number of leading device vendors now readying themselves for the launch of more smartbooks, many of which will undoubtedly verge towards the tablet design with touch screen, WLAN and 3G-connectivity," concluded McQueen.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun