Skip to main content

Growing Adoption of Next-Gen Digital Media Devices

Consumers now spend more than one-half of their day with media, according to the latest market study by Ipsos. Furthermore, consumer media consumption has increased by an hour per day over the last 2 years -- resulting from an additional 40 minutes of time spent online since 2009.

This significant rise in media consumption is being driven by the adoption of next generation digital media devices and distribution services that enable mobility, multi-tasking, consumer-control and improved experiences.

The Ipsos study focused on key trends. As an example, over the past two years, ownership of laptop computers has grown, while ownership of desktop computers has decreased.

More consumers are trading in their single-utility mobile phones for web-enabled smartphones -- now owned by 24 percent of consumers. Cell phone ownership has fallen from 81 to 65 percent since 2009. In fact, smartphone owners spend 30 minutes more a day multi-tasking with media compared to non-smartphone owners. Top smartphone activities include social network interaction and gaming.

As these devices become more ubiquitous, consumers find additional means of accessing video content. Live television still represents the lions share of hours viewed (78 percent). However, non-traditional (DVR, VOD and online video) methods of accessing TV content are increasing -- accounting for almost one-quarter of TV viewing and growing.

Ipsos says there's a shift in the media mix during American Primetime (8:00 to 11:00pm). TV and online are still the primary activities during Primetime, but online has grown to nearly one-third of the TV/online activity mix. Over half of the population is visiting Facebook or MySpace every day, and visitors are spending almost a half hour on the social network sites.

"Today's consumer is benefiting from a media ecosystem with better content, media access, and technology," says Ned Greenberg, VP of Syndicated Services at Ipsos. "They can be more in control of their media experiences than ever before -- through time shifting, place shifting and their own context planning."

Conducted biannually among 7,000 U.S. online consumers 13-74, the Ipsos study uses a single-source online eDiary measurement instrument and a detailed media experience survey.

Popular posts from this blog

Linux Phone Standards Forum

A new Linux Phone Standards Forum (LiPS) has been founded to promote mass market adoption of Linux telephony terminals through standardization, interoperability testing and market education. The founding members include Cellon, France Telecom, FTM Labs, Huawei, Jaluna, Mizi, Open Plug and PalmSource. LiPS will support device manufacturers and operators in bringing to market Linux-based devices at lower cost (due to lower deployment costs through standardization), while facilitating the programming and development process for software and silicon vendors. The Forum said plans to work with other organizations such as the OMTP and OMA to identify requirements of distinct device categories including smartphones, feature phones, fixed-line, or converged devices. For each of these categories, or profiles, LiPS will define standard API�s that support relevant applications and services as well as a certification process for technology providers. In keeping with the open source philosophy, L

Cloud Services Gain New Momentum in Europe

Across European nations, more CIOs and CTOs are investing in public cloud services that become the essential foundation for the design and delivery of innovative digital transformation projects. Public cloud computing spending in Europe will reach $113 billion in 2022 and will double to $239 billion by 2026, growing at a 22 percent 5-year CAGR, according to the latest market study by International Data Corporation (IDC). Investments in Software-as-a-Service (SaaS) will continue to lead most of the spending in Public Cloud in Europe in 2022, but Platform-as-a-Service (PaaS) will be the fastest-growing segment. In fact, PaaS enables digital business deployment via the quick testing and production of new software applications. Public Cloud Market Development Professional services, banking, and discrete manufacturing will be among the top spenders in public cloud services, absorbing almost 60 percent of the overall public cloud services spend in 2022.  Human-centric industries are adjustin

Strategic Digital Transformation Spending Trends

Looking ahead, many Chief Executive Officers (CEOs) continue to selectively invest in new strategic digital transformation projects that enable a significant competitive advantage. Some additional investments may go towards improving existing IT infrastructure and operations.  Worldwide IT spending is now projected to total $4.5 trillion in 2022 -- that's an increase of 3 percent from 2021, according to the latest updated estimate by Gartner. For now, most CIOs will be relieved that their budget is safe from major cuts. While IT spending is expected to grow in 2022, it will be at a slower pace than in 2021 -- partly due to a 5 percent cutback on spending for personal computers, media tablets, and printers. Digital Transformation Market Development "Central banks around the world are focusing on fighting inflation, with overall inflation rates expected to be reduced through the end of 2023. However, the current levels of volatility being seen in both inflation and currency exch