Skip to main content

Mobile TV will be Popular in Developing Markets

The last few years have been anticlimactic for subscription mobile TV services, as optimistic marketing plans never came to fruition and several early service provider deployments were shut down.

However, In-Stat now anticipates a recovery in 2010, particularly in the Asia-Pacific region where cellular mobile TV subscriptions, which are frequently delivered over 3G networks, will reach nearly 95 million by 2014.

"Getting mobile subscribers to pay for TV services on their mobile devices has been daunting as users have clearly gravitated to free broadcast or Internet-based content on their phones," according to Frank Dickson, VP Research for In-Stat.

As a result, pay mobile TV results have been very disappointing, relegating cellular mobile TV to a niche service for early-adopters. However, niche services in cellular can still drive huge revenue.

As 3G subscribers grow, the total potential market for mobile TV providers could result in impressive market gains. For example, MobiTV subscriber growth and daily viewership for its mobile media service grew 49 percent from 2008 to 2009, for services priced at $9.99 a month in the U.S. market.

In-Stat's market study found the following:

- Cellular mobile TV subscribers will generate over $15 billion in subscription revenue by 2014.

- Asia-Pacific will drive mobile TV subscriptions, primarily in India and China.

- Latin America will see subscription growth of 800 percent in digital mobile subscribers in 2010.

- Mobile TV broadcasting standards remain fragmented by geographic region worldwide, with CMMB, ISDB-T (1seg), ATSC-M/H, DVB-H, MediafloFLO and DMB all experiencing limited deployments.

Popular posts from this blog

Demand for Quantum Computing as a Service

The enterprise demand for quantum computing is still in its early stages, growing slowly. As the technology becomes more usable, we may see demand evolve beyond scientific applications. The global quantum computing market is forecast to grow from $1.1 billion in 2022 to $7.6 billion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). That's a five-year compound annual growth rate (CAGR) of 48.1 percent. The forecast includes base Quantum Computing as a Service, as well as enabling and adjacent Quantum Computing as a Service. However, this updated forecast is considerably lower than IDC's previous quantum computing forecast, which was published in 2021, due to lower demand globally. Quantum Computing Market Development In the interim, customer spend for quantum computing has been negatively impacted by several factors, including: slower than expected advances in quantum hardware development, which have delayed potential return on inve

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is