Skip to main content

Why the e-Reader Market Share is Still Growing

Last year, purpose-built new e-readers were one of the most popular devices in the consumer electronics (CE) marketplace. Today, there is still plenty of consumer interest surrounding the e-reader market.

However, the industry analysts are forecasting ongoing price erosion, targeted competition from the Apple iPad, and the continued overall sustainability of the standalone e-reader shipment growth.

Therefore, despite the potential impact that the tablet PC market may have on the standalone e-reader market, e-reader shipments will grow from 12 million units by the end of this year, to 35 million in 2014, according to the latest market study by In-Stat.

"Tablet PC shipments are taking off, fueled in particular by the Apple iPad introduction. Yet, there will still be a revenue opportunity for e-reader suppliers and OEMs since tablet PCs and e-readers target different consumers," says Stephanie Ethier, Senior Analyst, In-Stat.

Standalone e-readers will address the needs of avid readers, to whom the reading experience is central to their product selection criteria. In contrast, tablets are better suited for consumers who prefer a stronger multimedia experience, and only light reading.

In-Stat's latest market study found the following:

- E-reader price points will continue to fall over the remainder of 2010, with a $99 model likely available in time for the upcoming holiday season.

- Tablet unit shipments will reach approximately 58 million in 2014.

- Among the semiconductor devices used in e-readers, the processor ASP will be the most resilient over the forecast period, only declining 18 percent from 2009 to 2014. Despite significant increases in NAND Flash densities, the dollar value of Flash declines 60 percent over the same period.

- The semiconductor total addressable market for e-reader suppliers will exceed one billion dollars in 2011.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...