Skip to main content

Stimulating Growth in Digital Media Consumption


Interest in connected TVs and Blu-ray players has been slow to develop, predominantly due to minimal consumer electronics (CE) industry promotion, and a glut of competing solutions which already provide swift and easy access to digital media.

Pay-TV, PCs, smartphones and the Apple iPad are all enabling consumers to access information however, wherever and whenever they want it.

"Despite the initial low level of interest in connected TVs, we are now reaching a point of critical mass," says David Watkins at Futuresource Consulting. "Our analysis shows consumer usage growing as connected TV devices become increasingly versatile and the range of content, applications and major web brands available on CE platforms increases."

There is a current surge of industry interest in TV application development, closely following the mobile phone model, and in some instances this will also allow a micropayments business model to be put in place.

In the mobile market, only Apple and Blackberry have, so far, created revenue models based on apps and services. Other cellphone makers are still dependent primarily on device sales.

Despite this scenario, in the emerging Connected CE market, hardware makers are looking for monetization models from content owners and online service providers, with a variety of approaches under review.

Connected CE devices will stimulate further growth in digital media consumption, boosted by enhanced networking solutions, more flexible access to purchased content and growth in over-the-top streaming media.

"Online subscription and VoD services may experience some growth through connected CE devices, but there will be competition from incumbent Pay-TV distributors, and these providers are looking to exploit Connected CE, to broaden reach and extend their brands into new and lucrative markets," says Watkins.

"As the penetration and versatility of television sets continues to rise, we're also going to see programmers, advertisers, publishers and e-commerce providers tapping into Interactive TV, enabling real-time interaction between broadcast and online media."

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our