Skip to main content

U.S. Early-Majority Embrace Connected TV Solutions

There is mounting evidence that the market development of digital video entertainment distribution in America has reached a significant milestone. Previously, the primary barrier to the increased adoption of long-form video online streaming was the apparent difficulty of viewing that content on a TV monitor.

Resolving the PC-to-TV connectivity and device configuration issues were considered the realm of the early-adopter and technology-savvy video entertainment consumer. While the perceived roadblocks are still a deterrent to a large segment of the total addressable market, the pragmatists in the early-majority seem to be guiding their peer-group to the practical solutions.

According to the latest market study by In-Stat, there are now 30 million U.S. broadband households currently viewing some form of online video on their TV sets. In addition to downloading digital video, close to 90 percent of these households also stream online video to their primary television.

Over the next five years, In-Stat expects that the majority of consumer electronics (CE) devices purchased -- including digital TVs, Blu-ray players and gaming consoles -- will be web-enabled with 137 million devices shipping in the U.S. in 2014.

"The future will be a hybrid environment in which consumers will get their digital entertainment from both pay-TV and online sources," said Keith Nissen, Principal Analyst at In-Stat.

He added, "Digital entertainment will be viewed on a plethora of web-enabled devices, dictated by content type, source, location, and many other factors. However, the home big screen TV will continue to be the preferred device for consuming both broadcast as well on-demand video content."

Key insights from In-Stat's market study include:

- Within five years, over 11 million pay-TV operator-provisioned hybrid set-top boxes will be capable of delivering online video content directly to the TV.

- By 2014 there will be 57 million U.S. broadband households viewing full-length online video on the TV.

- Web-to-TV video content revenue will reach $17 billion by 2014.

- Among households viewing Internet TV at least once a week, the 45 to 54-year old age group saw the biggest percentage increase from 2009 to 2010.

Popular posts from this blog

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p

Global EV Charging Revenue to Exceed $300B

During 2022, fuel prices increased very quickly, partly due to a number of macroeconomic reasons. In fact, the effects of the global COVID-19 pandemic are still impacting fuel prices, with many oil refineries having reduced capacity due to a prior fall in demand. Those significant events and other trends have created a demand for a growing variety of Electric Vehicles (EVs). While EVs have existed for decades, they really became a viable option for more consumers during the past five years. However, although EVs are suitable for some buyer needs, their usability is constrained by the current availability of battery charging infrastructure. EV Charging Market Development According to the latest worldwide market study by Juniper Research, revenue from electric vehicle charging will exceed $300 billion globally by 2027 -- that's up from $66 billion in 2023. Regardless, the Juniper analysis found that fragmentation in battery charging networks is restricting further EV adoption in some