Skip to main content

$10 Billion Global Mobile Gaming Upside by 2014

The rapid growth in mobile phone game apps continues to drive the mobile gaming industry, with the total market on track to reach nearly $10 billion worldwide by 2014, according to the latest market study by Futuresource Consulting.

In 2010, the Apple App Store alone, excluding iPad, is forecast to generate around $1.7 billion in games revenues globally, accounting for almost 30 percent of the total mobile gaming market.

In comparison, traditional mobile games account for 60 percent, with other apps stores, in particular the Android market, representing the remaining 10 percent.

"There is no doubt that paid-for apps games are leading the gaming charge," says Patrik Pfandler, Lead Mobile Analyst at Futuresource, "and our forecasts show apps-based gaming will account for more than 95 percent of total mobile gaming revenues by 2014 -- that's despite the glut of free game apps out there."

The growth of in-apps payments is a key ingredient in the commercial success of apps gaming. The freemium business model -- where the game is downloaded for free, but incorporates micro-transactions and virtual currencies -- is encouraging users to unlock additional features, new levels and premium content.

According to Futuresource, the accelerating adoption of smartphones has been the primary driver in apps growth, with high quality touchscreens, powerful programmable processors, improved graphics and cameras, increased storage, accelerometer and GPS all becoming standard.

Futuresource expects smartphone ownership to grow by 50 percent in 2010, achieving 270 million units worldwide, with the uptake being driven by the increased availability of devices, continued strong sales of iPhones and a growing demand for Android-powered mobile handsets.

And, although the Android market currently lacks the variety of quality apps and games titles that can be found in the Apple App Store, Google's mobile platform is rapidly gaining a share of the apps market, as more games developers and publishers begin to migrate across.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

How to Apply Sustainability to Drive Value Creation

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism --