Skip to main content

Apple iOS, Google Android Gain 75% of App Market

According to the latest market study by ABI Research, annual mobile application downloads will continue to increase and eventually peak in 2013, with Asia-Pacific becoming a key growth market.

With North America and Europe slowly reaching maturity after experiencing a period of high growth, emerging countries in the Asian market are expected to take the spotlight.

According to ABI's latest forecasts, application downloads in Asia-Pacific will experience a CAGR of early 30 percent and growth in application revenues of just over 20 percent during the period 2009-2015.

Apple iOS and Google Android handset owners currently account for 75 percent of total application downloads and the are expected to continue leading the market until 2015.

"We are getting more announcements of 3G networks about to launch commercially in Asian countries such as India, and more smartphones being shipped to Asia. This will prime these large untapped markets for mobile application downloads," says Fei Feng Seet, research associate with ABI research.

However, revenues generated from sales of mobile applications are expected to decline, due to high competition driving down average selling price of applications.

Application downloads in the Asia-Pacific region are forecast to reach 2.4 billion, or about 20 percent of the world's total available market, by 2013. India and China, the two most populated countries, are expected to generate much of that Asia-Pacific application growth.

ABI Research practice director Neil Strother adds, "With more applications being added daily, competition will be tough. Developers have to consider alternative business models such as in-app purchases and advertisements, to boost their profit margins and revenue."

Popular posts from this blog

Growing Venture Capital in APAC AI Market

Technology is a compelling catalyst for economic growth across the globe.  Artificial intelligence (AI) rides a seismic wave of transformation in the Asia-Pacific (APAC) region — a market bolstered by bold government initiatives, swelling pools of capital, and vibrant tech ambition. The latest IDC analysis sheds light on this dynamic market. Despite a contraction in deal volumes through 2024, total AI venture funding surged to an impressive $15.4 billion — a signal of the region’s resilience and the maturation of its digital-native businesses (DNBs). Asia-Pacific AI Market Development The APAC AI sector’s funding story is not just about headline numbers but also about how and where investments are shifting. Even as the number of deals slowed, the aggregate value of investments climbed, reflecting a preference among investors for fewer but larger, high-potential bets on mature or highly scalable AI enterprises. The information technology sector led the AI investment charge. Top area...