Skip to main content

Cable Pay-TV Upside Now Limited to Fewer Markets

During the ongoing global recession and an increasingly competitive telecommunications environment, cable's triple-play of video, voice, and high-speed data services continues to attract new subscribers.

However, while worldwide growth in cable pay-TV video subscribers has been impressive, the North American and European growth has essentially halted -- those market are saturated and are already in a decline.

The majority of new cable TV subscribers will come from China (with low-cost services, when compared to the saturated markets), which will be the primary market that drives worldwide cable TV subscribers to over 500 million by 2014, according to the latest market study by In-Stat.

Meanwhile, the Latin America market is showing strong growth across all three of the triple-play components of the video, modem, and telephony service bundle.

"In the past, most cable TV operators viewed themselves simply as video service providers," says Mike Paxton, Principal Analyst at In-Stat. "But as the competition for pay-TV services evolved, cable's triple-play became an important tool to hold on to video customers, while up-selling additional services."

Today, in many mature cable TV markets, cable telephony and broadband cable modem subscribers are providing some revenue growth while cable pay-TV video subscribers are either experiencing no growth or lower demand is decreasing revenue.

In-Stat's latest market study reveals the following:

- Latin America will have over 4 times as many cable telephony subscribers in 2014 as compared to 2009.

- On a worldwide basis, cable TV subscriber households increased by 3 percent between October 2009 and September 2010. During that same twelve month period, cable modem cable telephony service subscribers grew by low double-digit percentages.

- Between October 2009 and September 2010, China added approximately 15 million new subscriber households.

- A combination of economic stress and cutthroat competition from satellite TV, telco TV and low-cost OTT service providers has driven down total U.S. cable pay-TV subscriber households by over 1 million in the past year.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

Precision Medicine Spend to Reach $132.3 Billion

Precision Medicine uses molecular info to extract the optimum medical method from diagnostic protocols, by merging the impact of environmental and genetic factors. Data access is essential, with genetic metabolic and clinical data used to build a fuller picture of a patient's biology. Moreover, the primary aim of precision medicine is to design and optimize a pathway for diagnosis, therapeutic intervention, and prognosis, using large biological datasets. Personalized, evidence-based medicine uses stored health data, which includes patient diagnosis, laboratory work, insurance claims, and demographic information. The results enable healthcare providers to predict and prevent some illnesses. Precision Medicine Market Development According to the latest worldwide market study by Juniper Research, the total investment in precision medicine will reach $132.3 billion globally by 2027 -- that's increasing from only $35.7 billion in 2022. The significant market growth of 270 percent is