Skip to main content

Enterprise Wireless Apps Need Creative Marketing


Growth in wireless data spending by U.S. businesses will slow, moving down from an annual growth rate of 5.2 percent during 2009-2010 to 2.5 percent during 2013-2014, according to the latest market study by In-Stat.

Overall, In-Stat expects that U.S. businesses will spend close to $27 billion on wireless data in 2010.

"The strongest growth comes from the Administrative and Support Services, and the Education and the Professional Services verticals," says Frank Dickson, VP Research, Mobile Internet at In-Stat.

The mining vertical segment will have the steepest percentage decline, dropping from a 10 percent growth rate for 2009-2010 to a (-2 percent) contraction in 2013-2014.

I believe there's still a considerable upside opportunity in the U.S. market, but that growth will require significantly more creative -- enterprise user-centric -- market development activities.

The current marketing approach, to let the customers define the value prop and promote the service via word-of-mouth, clearly needs a boost from mobile carriers.

Additional data points from In-Stat's study include:

- Wireless handset spending by U.S. businesses will decline from $4.5 to $3.2 billion from 2010 to 2014 with the largest decline coming in the utility and manufacturing vertical segments at 10,000+ size of business.

- U.S. business spending on wireless voice will grow a modest $600 million from 2010 to 2014 with the 500-999 and 1,000-4,999 size-of-business markets showing only a slightly higher increase than the overall market.

Popular posts from this blog

How Mobile Payments Reshape Global Finance

The global financial services marketplace is transforming, driven by the meteoric adoption of digital wallets. What began as a convenient way to store payment cards on smartphones has evolved into an ecosystem reshaping how billions of people manage money. According to Juniper Research's latest worldwide market study, digital wallet adoption is about to rise again, with user numbers projected to surge from 4.3 billion in 2024 to 5.8 billion by 2029. This growth trajectory is about fundamental changes in how we access financial services. The most compelling Fintech transformation is happening in developing markets, where 'Mobile Money' solutions are bypassing traditional banking infrastructure entirely. Digital Wallet Market Development In regions with large unbanked populations, digital wallets have become the first point of entry into the formal financial system, allowing people to store, spend, and transfer money without needing a traditional bank account. The market has ...