Skip to main content

Mobile Phone Apps to Transform Business Models

The mobile phone applications market continues to grow. According to the latest market study by Generator Research, in 2015 over 255 million people worldwide will have downloaded and used mobile applications -- which represents about 22 percent of the worldwide smartphone user base.

Meanwhile, the revenue from mobile applications -- including in-app payments -- will grow to over $23 billion in less than five years.

By way of comparison, according to IFPI -- the recorded music industry trade group -- the value of worldwide sales of recorded music in 2009 was $17 billion. The modern mobile applications market is only 5 years old, whereas the recorded music industry is over 100 years old.

Although the mobile application market was pioneered in the late 1990s by companies like Nokia, the adoption was limited to mobile-savvy users who were prepared to spend time working around the technical intricacies and clumsy user interfaces typical of early smartphones.

However, the launch of the iPhone in June 2007 -- and the introduction of the Google Android mobile phone operating system in November -- were the keys that provided access to the mass market.

While the iPhone raised the competitive benchmark for smartphones, Android provided rival handset vendors with a high-quality operating system that had been designed specifically for smartphones, and at no cost to the handset vendor.

The ensuing wave of competitive activity has produced a range of attractive smartphones that are generally equipped with large, high-resolution, touch-enabled screens and are better optimized for browsing the web.

Consumers are now beginning to use their phones for more than making voice calls and sending text messages. And, one of the most important new usage patterns is the download and customization of mobile applications.

Strongly adopted by both the consumer and enterprise segments, and seeing impressive uptake in both developed and emerging markets, mobile applications are transforming the mobile industry and their associated business models.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p