A growing 85 percent of these users already view online TV content on multiple devices -- including personal computers, TVs, and mobile handsets. By 2014, there will be over 200 million web-enabled wireline Consumer Electronic (CE) devices in operation in the U.S. market.
When PCs and mobile devices are added in, the average U.S. consumer will own between 5-10 web-enabled devices to choose from for viewing Internet-based digital entertainment.
"Today, content is consumed in a myriad of ways over a plethora of devices," says Keith Nissen, Principal Analyst at In-Stat.
The relationship between the user, the content they view, and the device they watch it on, has become complex. Traditional viewing habits no longer apply and, as a result, a new and amorphous set of rules have taken over.
