Skip to main content

85 Percent of U.S. Internet Users Viewing Online Video

comScore released data showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 144.8 million unique viewers, followed by Yahoo! Sites with 53.1 million viewers. In one year since its launch, VEVO has steadily grown to reach 50.6 million viewers in December, with much of its viewing being driven by VEVO on YouTube.

AOL, Inc. maintained the fourth position with 48.6 million viewers, followed by Viacom Digital with 45.9 million. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 274 minutes, or 4.6 hours.

Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 1.0 billion ad views, followed by ADAP.TV (682 million) and BrightRoll Video Network (588 million).

Video ads reached 49 percent of the total U.S. population an average of 39.8 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 47.1 over the course of the month.

Other findings from December 2010 market study include:

- The top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 51.4 percent, BrightRoll Video Network at 40.6 percent and Break Media at 39.7 percent.

- 84.6 percent of the U.S. Internet audience viewed online video.

- The duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes.

- Video ads accounted for 16.4 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.

Popular posts from this blog

Unleashing the Power of Fixed Wireless Access

In a world increasingly reliant on digital connectivity, the fixed wireless communications market has emerged as a crucial player in enhancing access to high-speed, reliable internet across both densely populated and remote regions. As the global demand for comprehensive connectivity continues to grow, the performance and efficiency of fixed wireless access (FWA) technology have become central to bridging the way we live, work, and communicate online. Fixed Wireless Market Development According to the latest market study by ABI Research , the worldwide FWA subscription base is poised for strong growth, with a forecasted 14 percent compound annual growth rate (CAGR) from 2023 to 2029, reaching almost 265 million subscribers by the end of the decade. This trajectory underscores the growing importance of FWA in the telecommunications landscape, as service providers and technology innovators alike strive to deliver connectivity solutions that cater to the evolving needs of both enterprise