Skip to main content

Affluent Americans Increase Usage of Mobile Apps


According to recent eMarketer estimates, 31 percent of mobile phone users -- or 73.3 million people in the U.S. market, currently have a smartphone. Penetration is still growing, and smartphones will be used by 43 percent of mobile phone service subscribers by 2015.

As advanced handsets reach more people, mobile phone application adoption has gained new momentum. But application usage still shows evidence of being most popular among the typical early-adopter demographic.

Overall, Ask.com and Harris Interactive found that 69 percent of U.S. smartphone owners had downloaded a mobile app as of October 2010. Among men the figure was 74 percent, while just 62 percent of women said they had downloaded apps.

Survey respondents ages 35 to 44 were most likely to report having downloaded a mobile app, followed closely by those ages 18 to 24. Overall, app downloads among smartphone users ages 18 to 44 were significantly higher than among older users.

Downloading an app was actually a minority activity for those over 55 years of age.

Subscriber income is a significant indicator of app download market potential, as it is with smartphone ownership overall. The most affluent respondents were much more likely to say they had downloaded an app, while those making less than $75,000 annually came in below average.

There are only a few demographic groups for which apps are still considered a niche activity. The higher focus of young and affluent smartphone users on mobile apps will make them an attractive target among marketers.

Also, as lower-usage segments of the population continue to adopt smartphones, and those with smartphones utilize all advanced features of the device, then app usage will likely increase exponentially.

Popular posts from this blog

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Demand for Quantum Computing as a Service

The enterprise demand for quantum computing is still in its early stages, growing slowly. As the technology becomes more usable, we may see demand evolve beyond scientific applications. The global quantum computing market is forecast to grow from $1.1 billion in 2022 to $7.6 billion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). That's a five-year compound annual growth rate (CAGR) of 48.1 percent. The forecast includes base Quantum Computing as a Service, as well as enabling and adjacent Quantum Computing as a Service. However, this updated forecast is considerably lower than IDC's previous quantum computing forecast, which was published in 2021, due to lower demand globally. Quantum Computing Market Development In the interim, customer spend for quantum computing has been negatively impacted by several factors, including: slower than expected advances in quantum hardware development, which have delayed potential return on inve

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is