Skip to main content

Market Development Strategies for Mobile Content

Faster communication networks, improved smartphone designs, combined with an avalanche of new apps, games and entertainment have resulted in a steady and increasingly rapid growth in mobile content consumption.

But mobile content markets vary in their characteristics and maturity, just as the companies considering mobile content marketing vary in their goals and readiness.

The conclusion from a recent ABI Research market study: some companies should push ahead with monetizing mobile content as soon as possible, while others should wait a little before entering the market.

"Digital game publishers, music companies, video producers, news outlets, and app developers should move ahead, if they haven't already," says ABI Research practice director Neil Strother.

They have the expertise, they have the content, and mobile consumers are already enthusiastic. On the other hand, non-media companies -- especially those without suitable content at hand -- should take a breath.

Such companies should study the strategies and performance of media companies with mobile content this year, and then prepare to enter the market next year -- or perhaps later. Even experienced media producers, such as book publishers, should wait until the first handsets with E Ink displays appear.

Those that have entered the market by 2013 can expect to partake in revenue that will exceed $6 billion that year, rising to more than $10 billion by the end of 2016. Market growth will be driven in large part by the significant rise in the numbers of smartphone users combined with the improved performance available from 4G networks.

According to ABI's market assessment, as smartphone penetration grows, content providers need to have a plan of action or they may miss a potential high-growth revenue opportunity.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p