Skip to main content

Media Tablets and App Stores Gaining Adoption

Apple's iPad, Samsung's Galaxy Tab and RIM's PlayBook are the first examples of a rapidly growing new class of portable computer product -- the Media Tablet.

Compared with other portable computing devices, Media Tablets are optimized around a limited number of content consumption functions -- such as managing pictures, watching TV shows and movies, listening to music, playing games and accessing the web. It is functions such as these that account for the majority of screen time for many portable computing buyers.

According to the latest market study by Generator Research, Apple, along with a range of rival vendors will ship a total of 117 million Media Tablets in 2014. By comparison, shipments of Notebook PCs will exceed 257 million -- but Netbook PC shipments will struggle to reach 48 million.

The development of the Media Tablet market will mean that sales of Tablet PCs, which are mostly based on Microsoft software, and Dedicated e-Readers will have fallen by 61 percent and 55 percent respectively by 2014. Media Tablets will also cause Netbook sales to fall by 20 percent in 2014.

Apple's share of the Media Tablet market, which was around 78 percent in 2010, will fall to around 47 percent by 2014 -- due to aggressive competition between rival vendors who don't want to miss this new high-growth market opportunity.

According to the Generator Research assessment, success in the Media Tablet market will require a new competitive approach.

PC vendors have traditionally focused on hardware technical specifications, but users are demanding that their Media Tablet comes with associated software in the form of an applications (app) store.

Leading vendors will also need to offer branded content and services that work on the user's Media Tablet and Smartphone.

Popular posts from this blog

Why GenAI Investment will Double in 2024

In 2024, every business can be a technology-driven business. The quest for business technology leadership skills, and digital transformation, will gain new momentum as more organizations seek ways to drive net-new digital growth. Large enterprises will invest more than $19.4 billion worldwide in Generative Artificial Intelligence (GenAI) solutions in 2023, according to the latest market study by International Data Corporation (IDC). This spending, which includes GenAI software as well as related infrastructure hardware and IT or business services, is expected to more than double in 2024 and reach $151.1 billion in 2027 -- that's with a compound annual growth rate (CAGR) of 86.1 percent over the 2023-2027 forecast period. Artificial Intelligence Market Development Despite the recent IT headwinds in 2023, business leaders accelerated their exploration of GenAI solutions to help boost their digital business transformation. "In 2024, the shift to AI everywhere will enter a critic