Skip to main content

Will Social TV Apps Unite the Fragmented Market?

Last year, interacting with others online about TV content was named one of the ten emerging social applications by MIT Technology Review. Why? The activity could leverage online services, such as Facebook and Twitter, with the potential to rebuild fragmented TV audiences.

With Facebook now having over 500 million active users, and Twitter over 100 million, socail media has gained significant mass. Moreover, Facebook revenue is approaching $1.1 billion in 2010, about double its 2009 revenue.

Many consumers are using social media to connect with entertainment, like movies and TV, thereby creating the new product category -- often called Social TV. It's about using social media applications with a tablet or smartphone while simultaneously watching video content.

Already, Nielsen has reported that 59 percent of U.S. Internet users browse the Internet and watch TV simultaneously. And, this number is sure to grow, especially among younger consumers -- who have grown up with smartphones and prefer watching TV on notebook PCs.

For now, social TV usage is optimal with a PC, iPad or smartphone -- because it allows for greater personalization and interactivity. Portable devices, like smartphones or iPads are popular among social TV users because they already use Facebook or Twitter for communicating with others, and because users can message to many different devices.

"Social TV is about bringing social back into TV," said Jose Alvear, IPTV Senior Analyst at MRG Inc. "TV has always been a social medium, but personal video devices and multiple TVs in the home have made it less social. Today, social networking sites are making it easy for consumers to get social with TV again."

According to MRG's latest market study, social TV's benefits for content owners, TV viewers, service providers and advertisers come in a variety of forms.

Those benefits include driving up TV content viewing ratings, rewarding consumers for watching TV, increasing brand engagement and perhaps enabling new rich-media advertising opportunities.

Popular posts from this blog

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is

Credit Scoring Service Spending will Reach $44B

Credit scoring is a method that lenders use to predict the probability a borrower or counter-party will default on loans, or incur additional charges for repayment -- also known as measuring credit worthiness. The method is a key tool in making credit affordable for individuals and businesses. It links credit products to risk potential, connecting borrowers to secondary capital markets and increasing the amount of funds available. This securing process establishes risk predictability dependent on a number of factors, determined by financial indicators and other publicly available information reported by the credit bureaus. Credit Score Market Development According to the latest worldwide market study by Juniper Research, they now forecast credit scoring services will grow by 67 percent to $44 billion by 2028. Juniper anticipates that emerging markets will experience the greatest growth -- projecting the African & Middle Eastern region to grow by 117 percent over the forecast period

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c