Skip to main content

South by Southwest 2011: Top Three Predictions

I’m attending SXSW Interactive once again in March. As in prior years, over the course of five days, I’ll assess the overall themes that garner my attention and then write a summary of the most compelling storyline that emerges.

Based on the buzz leading up to the event, and having reviewed the current schedule of SXSWi Sessions, I can somewhat predict three key theme possibilities:
  1. The previously independent Music, Film and Interactive festivals will continue to converge around common-ground -- as an example, with Transmedia or cross-communication projects becoming more mainstream activities this year. 
  2. The term “User-Generated Content” will likely disappear as a description applied to all low-budget content creators -- it’s inappropriate for the multitude of talented writers, musicians and videographers that produce quality digital media. 
  3. Bloggers that contribute to Content Factories (aka content farms), and the companies that host their material, will be targeted as the latest foe of traditional media -- as mainstream newspapers and trade publications continue their decline.
Last year I wrote about a few of the vendors that provided interesting product/service demos to me at their trade show booth. I intend to do the same again this year, if I’m able to devote the time.

Looking Forward to South by Southwest 2011

If you’re a Session presenter and would like to connect with me at South by Southwest, then please do stop by the press lounge – I’ll be there during most of the breaks between sessions, and also attending some press briefings.

If you’re an author, publicist or book publisher, then do reach out to me before the start of SXSW. I’ll gladly consider reading a review copy of your latest media business-oriented title. FYI, my current reading list includes “Content Rules,” “Tell to Win” and “Enchantment.”

If you’re part of the UKTI “Digital Mission” delegation, welcome to Austin. I will try to find the time to connect with you during your stay. Note, I’ll be coming to the UK in the spring and I’m very interested to meet entrepreneurs that are based in the “East London Tech City” – potentially for a follow-on meeting.

Here are some of my editorials about prior observations at the South by Southwest (SXSW) event in Austin, Texas.
 

SXSW 2010: Free-Market for Earned Media

SXSW Recognizes Multimedia Convergence

SXSW 2007: Digital Storytelling Phenomenon

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p