Skip to main content

Market Analysis of Competition for Tablet Buyers

Are we heading towards an all out vendor battle for prospective new tablet buyers? According to the latest market assessment by In-Stat, they believe the tablet market will eventually support many sub-segments -- based upon usage. Therefore, demand will be driven by innovation in the technology, the usage models and ultimately vendor business models.

"When you compare the iPad 2 to the most recent competitor, the Xoom from Motorola, you end up with two devices that are very similar all the way down to the basic specifications of the processors," says Jim McGregor, Chief Tehnology Strategist at In-Stat.

In-Stat expects future generations to begin to offer more differentiation in form factor, features, and applications. They also believe that we should not forget that there are still many factors that will determine the growth and adoption rates of tablets, including:

The carrier business models. A small percentage of the population is willing to pay for 3G/4G access when they need it, especially when the device is Wi-Fi-enabled. And, an even smaller number are willing to pay for a new contract for each new device. However, if the carriers finally offer a single plan for a single user that applies to all devices, this could fuel rapid growth and usage and an anywhere-anytime solution.

The usage models. Everyone is still trying to determine the usage models of tablets. Is it primarily a game console, an e-reader, a social networking device, or an IP video phone? The answer is all of the above, but it depends on the user and the environment. Some applications, like video telephony, have been around for decades but have failed to gain wide consumer adoption. Maybe the latest generation of smartphones and tablets will finally lead to the success of video telephony. The devices and the applications will eventually need to target these usage models, because there is seldom a one-size-fits-all solution in the consumer market.

The view of tablets by consumers. Is this a must have device or just a nice to have device. Although it can do many of the same things as a PC and smartphone, it doesn't execute voice calls or enable content creation particularly well. And are consumers willing to carry tablets all the time like a handset or with a handset? Once again, it depends on how consumers intend to use their tablet.

The prices. Although prices on some tablets, including the iPads, are competitive for the mainstream, it is still on the rather high side for CE devices. Will the increased competition bring these down into the $199 to $299 range, especially when consumers are looking for advanced features? Prices alone could help determine the overall size of the market and how rapidly it grows.

Popular posts from this blog

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic