Skip to main content

Multimedia Content is Driving Media Tablet Usage


eMarketers reports that media tablets and ereaders have become the preferred platforms for consuming online digital media. Moreover, 2010 sales of both types of device were strong, according to the laterest market study by International Data Corporation (IDC).

Worldwide, 10.1 million tablets were shipped in the forth quarter of 2010, up from 4.5 million in Q3 2010. Ereader shipments rose from 3 million in 2009 to 12.8 million in 2010.

eMarketer estimates worldwide tablet sales will reach 24 million this year, about 80 percent of which will be Apple iPads.

Research from Boston Consulting Group (BCG) confirms that tablet and ereader purchase intentions are high -- especially among those who are already familiar with the devices.

Half of internet users in the U.S. market who knew about tablets and ereaders planned to buy one in the next year, and 70 percent were considering a purchase in the next three years. Furthermore, the overall interest was nearly as high worldwide.

And, internet users also indicated they were, by and large, willing to pay for more multimedia content. An analysis of the optimal price most respondents were willing to pay found potential tablet users thought $5 to $10 was about right for digital books or monthly subscriptions to digital book or digital newspaper services.

However, the price point for for digital magazine subscriptions or single copies came in a bit lower.

Popular posts from this blog

Bold Broadband Policy: Yes We Can, America

Try to imagine this scenario, that General Motors and Ford were given exclusive franchises to build America's interstate highway system, and also all the highways that connect local communities. Now imagine that, based upon a financial crisis, these troubled companies decided to convert all "their" local arteries into toll-roads -- they then use incremental toll fees to severely limit all travel to and from small businesses. Why? This handicapping process reduced the need to invest in building better new roads, or repairing the dilapidated ones. But, wouldn't that short-sighted decision have a detrimental impact on the overall national economy? It's a moot point -- pure fantasy -- you say. The U.S. political leadership would never knowingly risk the nation's social and economic future on the financial viability of a restrictive duopoly. Or, would they? The 21st century Global Networked Economy travels across essential broadband infrastructure. The forced intro...