Skip to main content

Multimedia Content is Driving Media Tablet Usage


eMarketers reports that media tablets and ereaders have become the preferred platforms for consuming online digital media. Moreover, 2010 sales of both types of device were strong, according to the laterest market study by International Data Corporation (IDC).

Worldwide, 10.1 million tablets were shipped in the forth quarter of 2010, up from 4.5 million in Q3 2010. Ereader shipments rose from 3 million in 2009 to 12.8 million in 2010.

eMarketer estimates worldwide tablet sales will reach 24 million this year, about 80 percent of which will be Apple iPads.

Research from Boston Consulting Group (BCG) confirms that tablet and ereader purchase intentions are high -- especially among those who are already familiar with the devices.

Half of internet users in the U.S. market who knew about tablets and ereaders planned to buy one in the next year, and 70 percent were considering a purchase in the next three years. Furthermore, the overall interest was nearly as high worldwide.

And, internet users also indicated they were, by and large, willing to pay for more multimedia content. An analysis of the optimal price most respondents were willing to pay found potential tablet users thought $5 to $10 was about right for digital books or monthly subscriptions to digital book or digital newspaper services.

However, the price point for for digital magazine subscriptions or single copies came in a bit lower.

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our