Skip to main content

Rapid Evolution of TV Content Delivery and Storage

Broadcast television content storage is undergoing a period of dramatic change, as TV stations move to file-based workflows and network play-out centers move to HD and 3D services.

U.S. TV broadcasters are set to launch local mobile DTV services, and all content needs to be re-purposed for new devices like iPads, tablets, and smartphones.

These evolutionary applications will help push the market for U.S. broadcast storage and news production systems to an annual value of $368 million during 2015, according to the latest market study by In-Stat.

"The nature of professionally produced television is undergoing fundamental changes. Multi-screen content delivery networks and services will eventually push a great deal of professional content into the cloud," says Gerry Kaufhold, Principal Analyst at In-Stat.

Even for local TV stations that produce their own talk shows, news, sports, advertising, and specialty programming, the changes in consumer behavior require that content at least have hooks and triggers up in the cloud.

These enhancements permit the maximum value of professional content to be realized -- as it flows through an ever-widening pool of delivery services.

In-Stat's latest market study findings include the following:

- Producing content for multiscreen requires multiple resolutions including 416x240, 832x480, 1920x1080p, 1920x1080i, 128-x720p, 1920x1080p, 1280x720p, and others.

- Multiple CODEC support including MPEG-2, MPEG-4 AVC, MPEG-4 SVC, Adobe FLASH, Adobe OpenScreen, Adobe Adaptive Streaming, Microsoft Silverlight with Smooth Streaming, DiVX, and Google VP8 - all creating an exponentially growing storage problem.

- Six traditional storage silos of the video workflow, which include content production, ingest for local use, management for active use, staging for immediate use, staging for distribution, and archiving for permanent storage, are being consolidated.

- News production equipment is showing gradual sustained growth.

Popular posts from this blog

AI-Driven Data Center Liquid Cooling Demand

The rapid evolution of artificial intelligence (AI) and hyperscale cloud computing is fundamentally reshaping data center infrastructure, and liquid cooling is emerging as an indispensable solution. As traditional air-cooled systems reach their physical limits, the IT industry is under pressure to adopt more efficient thermal management strategies to meet growing demands, while complying with stringent environmental regulations. Liquid Cooling Market Development The latest ABI Research analysis reveals momentum in liquid cooling adoption. Installations are forecast to quadruple between 2023 and 2030. The market will reach $3.7 billion in value by the decade's end, with a CAGR of 22 percent. The urgency behind these numbers becomes clear when examining energy metrics: liquid cooling systems demonstrate 40 percent greater energy efficiency when compared to conventional air-cooling architectures, while simultaneously enabling ~300-500 percent increases in computational density per rac...