Skip to main content

Upside for U.S. Consumer Digital Video Storage

While streaming video from the cloud is gaining momentum, when it comes to consumers managing and storing their own home video libraries, downloading and viewing digital video on their PC is still the preferred method.

According to the latest market study by In-Stat, nearly 50 percent of U.S. broadband households report that they store their digital video home library on their desktop PC.

A full 30 percent use their notebook PCs. Smaller percentages store digital video on their gaming devices, portable media players, Flash devices, and mobile handsets.

"The digital entertainment industry is pushing U.S. consumers to shift to electronic sell-through (EST) and to build home video libraries." says Keith Nissen, Principal Analyst at In-Sat.

However, digital video usage models are now a mix of physical discs, free content, video on demand, streaming and rental models, in addition to outright purchases.

Nevertheless, downloading and storing video is a growing and important element in the overall mix. By 2015, collectively, U.S. broadband households will be storing over 4.5 million GBs of professional video content. That's a significant upside market opportunity for PC storage vendors.

This translates to approximately 65GBs of digital video stored, per household.

In-Stat's latest market study findings also include:

- Only 38 percent of broadband households back-up their video libraries.

- Only 10 percent of U.S. broadband households currently view locally stored video on multiple devices.

- Multiple copies of the same content will be stored on separate devices.

- Only TV programs and movies that will be viewed multiple times will be purchased.

- 64 percent of U.S. broadband households acquire, store, and view video content on the same device.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...