Skip to main content

Very Limited Supply of Consumer 3DTV Content

3D television continues to gain traction in key markets, with nearly 15 million U.S. homes forecast to own a 3DTV set by the end of next year, according to the latest market study by Futuresource Consulting.

3DTV emerged early in 2010 with manufacturers quickly engaging in a battle for market supremacy. The price premium for the 3D feature has already reduced quite sharply and the well known-brands are now incorporating 3D in more and more of their TV and BD model ranges.

The year finished on a positive note for manufacturers, with strong sales during the final quarter. However, 3D content was unable to keep pace with consumer expectations, creating a lack of packaged 3D content at retail.

"Limited retail content availability has placed greater importance on the role of the broadcast segment as a key 3D content source," says Fiona Hoy, Market Analyst at Futuresource Consulting.

Although early broadcast services struggled to provide the breadth and quality of viewing material that this nascent technology requires, many CE manufacturers have now formed partnerships with pay-TV operators to help co-fund and produce original 3D content.

Many of these partnerships will last up to three years, by which time the market will have become more established.

Looking ahead, broadcast TV will continue to play an important role, not only in providing 3D content directly into the home, but also in educating the consumer and driving awareness.

The Sky 3D launch in the UK market made a significant impact on consumer awareness and helped drive adoption -- with 3DTV sales picking up noticeably following the launch of the channel.

In addition, 3D disc title sales are expected to see a significant boost this year, with a strong release slate which includes key franchises Harry Potter and Transformers. Although 3D represented less than 1 percent of total U.S. Blu-ray retail sales during 2010, this is expected to reach nearly 25 percent by 2015.

The need for 3D glasses continues to be a key talking point within the industry, with the high cost and weight of glasses and the premature hype around glasses-free (auto-stereoscopic) 3DTV said to be potential obstacles to market development.

"Futuresource research continues to indicate that auto-stereoscopic technology is still many years away from offering the quality and large screen viewing experience demanded by the consumer and at an affordable price point," says Jim Bottoms, Director and Co-founder at Futuresource Consulting.

Popular posts from this blog

Linux Phone Standards Forum

A new Linux Phone Standards Forum (LiPS) has been founded to promote mass market adoption of Linux telephony terminals through standardization, interoperability testing and market education. The founding members include Cellon, France Telecom, FTM Labs, Huawei, Jaluna, Mizi, Open Plug and PalmSource. LiPS will support device manufacturers and operators in bringing to market Linux-based devices at lower cost (due to lower deployment costs through standardization), while facilitating the programming and development process for software and silicon vendors. The Forum said plans to work with other organizations such as the OMTP and OMA to identify requirements of distinct device categories including smartphones, feature phones, fixed-line, or converged devices. For each of these categories, or profiles, LiPS will define standard API�s that support relevant applications and services as well as a certification process for technology providers. In keeping with the open source philosophy, L

Cloud Services Gain New Momentum in Europe

Across European nations, more CIOs and CTOs are investing in public cloud services that become the essential foundation for the design and delivery of innovative digital transformation projects. Public cloud computing spending in Europe will reach $113 billion in 2022 and will double to $239 billion by 2026, growing at a 22 percent 5-year CAGR, according to the latest market study by International Data Corporation (IDC). Investments in Software-as-a-Service (SaaS) will continue to lead most of the spending in Public Cloud in Europe in 2022, but Platform-as-a-Service (PaaS) will be the fastest-growing segment. In fact, PaaS enables digital business deployment via the quick testing and production of new software applications. Public Cloud Market Development Professional services, banking, and discrete manufacturing will be among the top spenders in public cloud services, absorbing almost 60 percent of the overall public cloud services spend in 2022.  Human-centric industries are adjustin

Strategic Digital Transformation Spending Trends

Looking ahead, many Chief Executive Officers (CEOs) continue to selectively invest in new strategic digital transformation projects that enable a significant competitive advantage. Some additional investments may go towards improving existing IT infrastructure and operations.  Worldwide IT spending is now projected to total $4.5 trillion in 2022 -- that's an increase of 3 percent from 2021, according to the latest updated estimate by Gartner. For now, most CIOs will be relieved that their budget is safe from major cuts. While IT spending is expected to grow in 2022, it will be at a slower pace than in 2021 -- partly due to a 5 percent cutback on spending for personal computers, media tablets, and printers. Digital Transformation Market Development "Central banks around the world are focusing on fighting inflation, with overall inflation rates expected to be reduced through the end of 2023. However, the current levels of volatility being seen in both inflation and currency exch