Skip to main content

Online OTT Video Service Most Important Features


In the U.S. market, eMarketer estimates that 158 million internet users will likely watch video online at least monthly in 2011 -- up from 145.6 million in 2010.

One in five consumers in the U.S., UK, Australia, Brazil, Germany, Italy and Spain told Accenture in March 2011 that they were watching significantly more online video.

Increased convenience is the key to online video demand around the globe. Two in five internet users surveyed said the ability to catch up with episodes -- by pausing and watching at their leisure -- was the most important feature of online video.

Another 24 percent said being able to use online video like a personal video recorder was the most important feature. That said, interactivity and social features were the least popular choice globally -- cited by only 11 percent of all internet users polled.

Online video viewers reported that their leading frustrations include delays due to buffering and poor video quality. Moreover, advertising interruptions while watching video was also a frequently mentioned annoyance.

In the U.S., some TV viewers may want to interact socially. According to a March 2011 survey by Harris Interactive, 17 percent of American consumers use the internet or social media during a TV show to post comments or read about the show.

But about twice as many web users interact online after watching video content.

eMarketer says that if network TV related services, such as Hulu, really want to improve and update their online video streaming offerings, then they should keep the basics in mind before hoping to increase engagement. As an example, perhaps they should seriously consider discontinuing or further limiting their advertising, given the amazing upside growth of the Netflix advertising-free service.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Why a Distributed Workforce will Raise Productivity

While most senior executives at progressive organizations have already evolved their human resource policies to accommodate employee desire for flexible working models, others still resist change. Unfortunately, many of the laggards are now experiencing the "Great Resignation" phenomenon. The global pandemic required business leaders to rethink when, where, and how their knowledge workers and front-line employees perform their work. Yet even with the ongoing pandemic recovery slowly underway, some organizations are still trying to determine their workforce approach. According to the latest worldwide market study and recent survey data from International Data Corporation (IDC), stability and geography will likely define the balance of future work strategies. Distributed Workforce Market Development On a global basis, physical office sites are expected to be the dominant location for work as legacy organizations eventually find themselves in a more stable environment. However,