Skip to main content

Online OTT Video Service Most Important Features


In the U.S. market, eMarketer estimates that 158 million internet users will likely watch video online at least monthly in 2011 -- up from 145.6 million in 2010.

One in five consumers in the U.S., UK, Australia, Brazil, Germany, Italy and Spain told Accenture in March 2011 that they were watching significantly more online video.

Increased convenience is the key to online video demand around the globe. Two in five internet users surveyed said the ability to catch up with episodes -- by pausing and watching at their leisure -- was the most important feature of online video.

Another 24 percent said being able to use online video like a personal video recorder was the most important feature. That said, interactivity and social features were the least popular choice globally -- cited by only 11 percent of all internet users polled.

Online video viewers reported that their leading frustrations include delays due to buffering and poor video quality. Moreover, advertising interruptions while watching video was also a frequently mentioned annoyance.

In the U.S., some TV viewers may want to interact socially. According to a March 2011 survey by Harris Interactive, 17 percent of American consumers use the internet or social media during a TV show to post comments or read about the show.

But about twice as many web users interact online after watching video content.

eMarketer says that if network TV related services, such as Hulu, really want to improve and update their online video streaming offerings, then they should keep the basics in mind before hoping to increase engagement. As an example, perhaps they should seriously consider discontinuing or further limiting their advertising, given the amazing upside growth of the Netflix advertising-free service.

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic