Skip to main content

Why Tablet Applications are More Engaging than TV


If you're thinking that all the commentary you have read about the rise of the tablet computing era is pure hype, then think again. There's much to be learned by following the development of this evolving trend.

eMarketer reports that research on tablet usage has found that they're primarily being used for entertainment, and the availability of media content on the devices is still driving purchase intent.

A March 2011 market study by mobile ad network AdMob amplifies those findings further, with survey results showing that for many owners tablets are fast becoming a primary source of digital entertainment.

Nearly seven in 10 tablet owners reported spending at least 1 hour per day using the device, including 38 percent who spent over 2 hours on the device. And, while just 28 percent consider it their primary computer, 77 percent are spending less time on desktop or notebook PCs -- since they acquired a tablet.

More than two in five respondents now spend more time each day with their tablet than with a traditional computer or with a smartphone -- and a third use tablets more than they watch TV.

The number one tablet application, according to the survey, was playing games. Since the games being used on tablets are likely single-user games, it would appear that it's the personalized experience that makes the tablet more engaging than using a gaming console and a TV to play these games.

Searching for information, emailing and reading the news rounded out the top four activities -- suggesting that web surfing and keeping up with communications are important tablet activities that go beyond pure entertainment, without reaching very far into the realm of productivity.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

5G Fixed Wireless Access Revenue to Reach $24B

Available Internet access at an affordable cost is essential for everyone to participate in the Global Networked Economy. The deployment of fifth-generation (5G) wireless communications infrastructure is enabling the introduction of lower-cost broadband services in some markets. Fixed Wireless Access (FWA) allows mobile network operators (MNO) to deliver high-speed Internet connections in areas that have either insufficient or no prior wireline broadband access services. It's also used in urban, suburban, and rural areas where fiber optic communication is considered too expensive to install and maintain. With this new technology, MNOs have the potential to provide broadband capability at similar levels to fiber optic networks. Fixed Wireless Access Market Development Therefore, FWA can be used to supplement existing wired broadband Internet service offerings, provide additional broadband capacity, or act as a backup service for home or business applications. Although FWA is well es