Skip to main content

Why Tablet Applications are More Engaging than TV


If you're thinking that all the commentary you have read about the rise of the tablet computing era is pure hype, then think again. There's much to be learned by following the development of this evolving trend.

eMarketer reports that research on tablet usage has found that they're primarily being used for entertainment, and the availability of media content on the devices is still driving purchase intent.

A March 2011 market study by mobile ad network AdMob amplifies those findings further, with survey results showing that for many owners tablets are fast becoming a primary source of digital entertainment.

Nearly seven in 10 tablet owners reported spending at least 1 hour per day using the device, including 38 percent who spent over 2 hours on the device. And, while just 28 percent consider it their primary computer, 77 percent are spending less time on desktop or notebook PCs -- since they acquired a tablet.

More than two in five respondents now spend more time each day with their tablet than with a traditional computer or with a smartphone -- and a third use tablets more than they watch TV.

The number one tablet application, according to the survey, was playing games. Since the games being used on tablets are likely single-user games, it would appear that it's the personalized experience that makes the tablet more engaging than using a gaming console and a TV to play these games.

Searching for information, emailing and reading the news rounded out the top four activities -- suggesting that web surfing and keeping up with communications are important tablet activities that go beyond pure entertainment, without reaching very far into the realm of productivity.

Popular posts from this blog

Digital Transformation Growth Defies Market Volatility

The forward-looking CEO's commitment to ongoing investment in Information Technology (IT) is persistent. Worldwide IT spending is forecast to total $4.4 trillion in 2022 -- that's an increase of 4 percent from 2021, according to the latest worldwide market study by Gartner, Inc.   "This year is proving to be one of the noisiest years on record for CIOs," said John-David Lovelock, vice president at Gartner . Regardless, digital transformation remains a high priority across the globe. Geopolitical disruption, inflation, currency fluctuations, and supply chain challenges are among the many market volatility factors vying for attention, yet contrary to what Gartner saw at the start of 2020, enterprise CIOs are accelerating IT investments in 2022. Digital Transformation Market Development As a result, purchasing and investing preferences will be focused on areas including data analytics, cloud computing, seamless customer experiences, and IT security. Inflation impacts on

IoT Device Management Demand Gains Momentum

More forward-thinking CIOs and CTOs are focused on the adoption of the Internet of Things (IoT). Management challenges are top of mind for those who have already deployed a large number of sensors and associated network edge devices. Device management services are evolving in response to a greater breadth of new device technologies such as edge intelligence and related connectivity solutions, as well as the customer scalability and security of IoT deployments. But forward-looking suppliers are also preparing for a world where 41.3 percent of the connected devices will be using some form of Low Power Wide Area (LPWA) technologies by 2026. IoT Device Management Market Development Since IoT customers increasingly need to manage a larger fleet of connected devices, ABI Research now forecasts that IoT device management services will exceed $36.8 billion in revenues by 2026. Standardization is beginning to play a bigger role in device management services, as more connected devices use LPWA t

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut