Skip to main content

Why Tablet Applications are More Engaging than TV


If you're thinking that all the commentary you have read about the rise of the tablet computing era is pure hype, then think again. There's much to be learned by following the development of this evolving trend.

eMarketer reports that research on tablet usage has found that they're primarily being used for entertainment, and the availability of media content on the devices is still driving purchase intent.

A March 2011 market study by mobile ad network AdMob amplifies those findings further, with survey results showing that for many owners tablets are fast becoming a primary source of digital entertainment.

Nearly seven in 10 tablet owners reported spending at least 1 hour per day using the device, including 38 percent who spent over 2 hours on the device. And, while just 28 percent consider it their primary computer, 77 percent are spending less time on desktop or notebook PCs -- since they acquired a tablet.

More than two in five respondents now spend more time each day with their tablet than with a traditional computer or with a smartphone -- and a third use tablets more than they watch TV.

The number one tablet application, according to the survey, was playing games. Since the games being used on tablets are likely single-user games, it would appear that it's the personalized experience that makes the tablet more engaging than using a gaming console and a TV to play these games.

Searching for information, emailing and reading the news rounded out the top four activities -- suggesting that web surfing and keeping up with communications are important tablet activities that go beyond pure entertainment, without reaching very far into the realm of productivity.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Secure Digital Workspace Apps Enable the Future Enterprise

In early 2020, as the world responded to the COVID-19 pandemic disruption, many organizations were forced to rapidly transform their communications networks and IT infrastructure to support an unprecedented shift to remote work. Before the pandemic, approximately 38 percent of employees were remote full-time or had a flexible work arrangement where they split time between home and office locations. During the pandemic, the percentage of remote workers that CIOs had to support reached almost 72 percent. Future Enterprise Technology Market Development Enterprise leaders have been forced to adapt to a new state, shifting from traditional office-based operations to distributed workforce environments that must still provide the same level of connectivity, security, and efficiency across the organization. According to the latest worldwide market study by International Data Corporation (IDC), addressing connectivity across geographies and transforming networks to become more virtual and agile