Skip to main content

How to Rank User Preference for Mobile Phone Apps

Creating a superior product design is part art, part science. How do you design a product that meets the needs of the mass-market, but still incorporates some new features that appeal to the early adopters? The simple answer is that you follow the insights and pointers that surface from studying the emerging trends.

But how does a product designer rank and select the sought-after features with the most user appeal when the realm of possibilities is virtually endless? In the case of mobile phone applications, reaching that objective can be a dynamic and moving target.

Although applications remain, as a whole, relatively stable as far as desirability is concerned, the competition for the number one position tends to be constant.

In 2009, GPS turn-by-turn directions was the most desired cellphone application. In 2010, it was still popular but fell to the number two position -- usurped by users desire to surf the Internet, according to the latest market study by In-Stat.

"The accelerated adoption of open operating systems has created an innovative environment unique to the cellphone market," says Greg Potter, Analyst at In-Stat.

With compelling user interfaces and applications creating competitive advantages, the market has shifted its focus from individual features to improving existing capabilities that will provide the best user experience.

Key findings from the In-Stat market study include:

- Nearly 60 percent of survey respondents indicated that their wireless plan would include voice, messaging, and data.

- The inclusion of a physical QWERTY keyboard is still the preferred method for inputting new contacts.

- At almost 90 percent, respondents said that having a speakerphone was the most desired feature.

- GPS directions and surfing the Internet were cited as something respondents were willing, or might be willing, to pay for.

Popular posts from this blog

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Top 10 Predictions for The Worldwide CIO

Chief executives are eager to accelerate a digital business growth agenda. Focused on business model reinvention, the remediation of technical debt, sustainable IT infrastructure and more, International Data Corporation (IDC) unveiled their Worldwide CIO Agenda 2022 Predictions. The key IDC predictions will likely impact CIOs and IT professionals over the next one-to-five years. IDC analysts believe IT leaders have opportunities that will not present themselves again in their lifetimes. Chief Information Officer Agenda Predictions With forward-looking insights, IDC provides senior IT leaders and Line-of-Business (LoB) executives with actionable guidance for managing IT investment priorities and implementation strategies as they continue to navigate the winds of change. The top ten IDC predictions are: 1: Through 2026, 65 percent of CIOs will sustain a cycle of tech-based empowerment, agility, and resilience through collaborative governance, new service delivery models, and a business o

Open Banking-Facilitated Payments Market Upside

Open Banking initiatives are driving market disruptors in financial services, with Banking-as-a-Service (BaaS) and Embedded Finance. They're an enabler for the delivery of these fintech digital services transformation concepts.  While the basic concepts are not totally new, their rise to prominence was fuelled by the European Union's Second Payment Services Directive (PSD2) and other key initiatives in recent years. This transition has helped shape interaction patterns between traditional and emerging actors in the payments marketplace. As such, Open Banking will be a game-changer for business model innovation in the face of customer demands for improved financial products and services. Open Banking Market Development According to the latest worldwide market study by Juniper Research, the value of global payment transactions facilitated by Open Banking will exceed $116 billion in 2026 -- that's up from just under $4 billion in 2021. This extraordinary growth rate of over 2,