Skip to main content

How Wi-Fi Direct Adds New Peer-to-Peer Applications

Wireless LAN technology is evolving and it's about to enable a new series of applications that could present both new challenges and opportunities to broadband service providers. Already on the market in small numbers, Wi-Fi Direct is expected to reach a breakthrough in 2011.

The number of Wi-Fi Direct-enabled devices shipped will reach 173 million, according to the latest market study by In-Stat. Devices shipping with embedded Wi-Fi Direct in 2011 will be led by desktop PCs, digital TVs, mobile phones, and notebook PCs.

Wi-Fi Direct creates a much more powerful Wi-Fi solution, as it enables the premier wireless networking standard to add peer-to-peer capability, with no need for a Wi-Fi access point.

This creates a much more compelling standard, a type of one-stop-shop for wireless connectivity, and brings Wi-Fi into competition with specifications such as Bluetooth. And because Wi-Fi Direct is software based, the marginal cost of Wi-Fi Direct-enabled silicon over basic Wi-Fi silicon is negligible.

"Wi-Fi Direct enjoys wide backing from Wi-Fi silicon vendors," says Brian O'Rourke, Research Director at In-Stat. "Companies such as Atheros, Broadcom, CSR, Intel, Marvell, Qualcomm, Ralink, and Realtek all have plans for widespread release of Wi-Fi Direct-enabled silicon."

In fact, many of these companies received Wi-Fi Direct certification for at least one chip solution in the fourth quarter of 2010, shortly after the specification was released by the Wi-Fi Alliance in October. Ultimately though, the key to Wi-Fi Direct's success will lie in the application programming interface (APIs) software that is developed to make Wi-Fi Direct useful to the consumer.

In-Stat's latest market study found the following:

- Every PC, CE device, and mobile phone that ships in 2014 with Wi-Fi silicon will be Wi-Fi Direct-enabled.

- The Wi-Fi Direct-enabled device shipment compounded annual growth rate will be 79 percent between 2011 and 2015.

Popular posts from this blog

How Prediction Markets Outran The Rulebook

Prediction markets have stopped behaving like a betting curiosity and started behaving like market infrastructure. Executives who still file them under gambling are working from a stale map, and so are many of the regulators trying to govern them. A new Juniper Research market study gives prediction markets substantial attention, and its core message for decision-makers is that legitimacy, not demand, is now the binding constraint. Volume Has Outrun the Rulebook Juniper Research reports that combined monthly volume across Kalshi and Polymarket stood below $5 billion in September 2025 and reached roughly $24 billion by April 2026. Around the FIFA World Cup, a single month surpassed $50 billion, roughly matching the entire regulated U.S. sports betting handle for 2025. That is close to a tenfold climb in under a year, and it happened in full public view. Institutional Capital Has Taken a Position Intercontinental Exchange, parent of the New York Stock Exchange, committed $1 billion to Po...