Skip to main content

How Content Discovery Engines will Benefit Advertisers

Web-enabled devices have become a key growth segment for the global consumer electronics industry. The smart devices, when connected to the Internet, create opportunities for advertisers to influence people while they are actively searching for visual entertainment content or other information.

According to the latest market study by In-Stat, the value of this ad-supported content discovery will reach $2.4 billion by 2015.

"When consumers are navigating for content, advertising is not seen as an interruption. In fact, it might help consumers find what they're looking for," says Gerry Kaufhold, research director at In-Stat.

Of course, the typical advertising creative process will need to be totally re-imagined -- in order to attain this degree of value or benefit in the eyes of consumers.

With the rise of mobile Internet services, the proliferation of smartphones, and the growth of tablet devices, a lot of content discovery engines will work on a mobile device, to find content that ultimately gets delivered to a TV screen.

Advertisers will likely be attracted to content discovery services, which is a slowly emerging growth market segment. But first, they'll need to see this innovation deployed and applied -- before they fully realize the potential.

Incidentally, it's nearly four years ago that I first outlined my concept of visual entertainment redesign that's focused on Personalized Media Preference -- entitled the Cisco Digital Lifescapes proposal. My point: moving beyond the inherent limitations of the industry's legacy channel-centric perspective has been a very long time coming to fruition.

In-Stat's latest market study includes the following insights:

- The installed base of smart devices will grow at an impressive compound annual growth rate (CAGR) of 46 percent from 2010 through 2015.

- The annual value of ad-supported content discovery on directly connected TV sets will grow to nearly $442 million in North America by 2015.

- By 2015, almost 170 million web-enabled devices in Europe will be connected.

- By the end of 2011, there will be about 30 million web-enabled TV households in Asia-Pacific.

- Only about 12 percent of web-enabled devices in all of South America will actually be connected during 2011.

Popular posts from this blog

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic