Skip to main content

OTT Video Drives Streaming Media Player Sales

The rapid adoption and growth of Over-the-Top (OTT) video entertainment -- such as Netflix in the U.S. market --  is generating interest for various consumer electronics (CE) products that support streaming media services.

One of these products, the streaming media player -- which is sometimes called an OTT set-top box or a digital media adapter, such as the Roku -- has enjoyed significant growth over the past two years.

Worldwide streaming media player unit shipments are projected to increase in 2011, finishing the year at just over 3.6 million, according to the latest market study by In-Stat.

"There are some significant challenges facing the market for streaming media players," according to Mike Paxton, Research Director at In-Stat.

Foremost among them is how to competitively position streaming media players against other products -- such as connected Blu-ray players and video game consoles, that are more common in both consumer households and in retail stores.

In-Stat notes that the ability to stream IP video is rapidly becoming a common CE product feature, rather than the central function of a device. Therefore, some leading streaming media player vendors may de-emphasize their stand-alone devices and focus future product development efforts on their streaming media software platform.

Other findings from the latest In-Stat market study include:

- North America is the largest market for streaming media player products, accounting for 82 percent of all worldwide product unit shipments in 2010.

- Apple TV remains the leading streaming media player product on the market.

- The increasing availability of Internet-connected TV sets and hybrid set top boxes will also impact the long-term viability of the streaming media player market.

- Even with the challenges surrounding the market segment, In-Stat is forecasting that the worldwide installed base of streaming media players will surpass 15 million by 2015.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

5G Fixed Wireless Access Revenue to Reach $24B

Available Internet access at an affordable cost is essential for everyone to participate in the Global Networked Economy. The deployment of fifth-generation (5G) wireless communications infrastructure is enabling the introduction of lower-cost broadband services in some markets. Fixed Wireless Access (FWA) allows mobile network operators (MNO) to deliver high-speed Internet connections in areas that have either insufficient or no prior wireline broadband access services. It's also used in urban, suburban, and rural areas where fiber optic communication is considered too expensive to install and maintain. With this new technology, MNOs have the potential to provide broadband capability at similar levels to fiber optic networks. Fixed Wireless Access Market Development Therefore, FWA can be used to supplement existing wired broadband Internet service offerings, provide additional broadband capacity, or act as a backup service for home or business applications. Although FWA is well es