Skip to main content

OTT Video Drives Streaming Media Player Sales

The rapid adoption and growth of Over-the-Top (OTT) video entertainment -- such as Netflix in the U.S. market --  is generating interest for various consumer electronics (CE) products that support streaming media services.

One of these products, the streaming media player -- which is sometimes called an OTT set-top box or a digital media adapter, such as the Roku -- has enjoyed significant growth over the past two years.

Worldwide streaming media player unit shipments are projected to increase in 2011, finishing the year at just over 3.6 million, according to the latest market study by In-Stat.

"There are some significant challenges facing the market for streaming media players," according to Mike Paxton, Research Director at In-Stat.

Foremost among them is how to competitively position streaming media players against other products -- such as connected Blu-ray players and video game consoles, that are more common in both consumer households and in retail stores.

In-Stat notes that the ability to stream IP video is rapidly becoming a common CE product feature, rather than the central function of a device. Therefore, some leading streaming media player vendors may de-emphasize their stand-alone devices and focus future product development efforts on their streaming media software platform.

Other findings from the latest In-Stat market study include:

- North America is the largest market for streaming media player products, accounting for 82 percent of all worldwide product unit shipments in 2010.

- Apple TV remains the leading streaming media player product on the market.

- The increasing availability of Internet-connected TV sets and hybrid set top boxes will also impact the long-term viability of the streaming media player market.

- Even with the challenges surrounding the market segment, In-Stat is forecasting that the worldwide installed base of streaming media players will surpass 15 million by 2015.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Upside for New 5G Network Transport Infrastructure

The global mobile communication sector is in the midst of a significant network infrastructure upgrade to support the introduction of new high-bandwidth and low-latency broadband service offerings.  Telecom service provider data centers have an important role in fifth-generation (5G) network deployments. Providers undergoing their transition to Stand-Alone (SA) 5G must understand the technical demands of telco data centers and the key enablers of those offerings. According to the latest worldwide market study by ABI Research, the major prerequisites of 5G and the emerging transport solutions would help operators position themselves to successfully capitalize on the new revenue opportunities from delivering differentiated 5G connectivity services. 5G Transport Network Market Development "The rise of the telco data center has a high degree of confluence with the requirements of SA 5G architectures. SA 5G and its increasing reliance on telco data centers can be attributed to the incr