Skip to main content

Significant New Trend for U.S. Consumer Electronics

ABI Research surveyed 2024 people in the United States about the consumer electronic (CE) products already in their households (device types and quantity), home networking, and purchase intent (device type, brand, and features critical to the purchase decision).

The results of their latest market study are insightful -- regarding the key trends that are shaping the evolving CE marketplace in America.

Among the significant top-line results, 24 percent of the respondents indicated that their highest-priority purchases over the next six months would likely be of HDTVs (24 percent) and Blu-ray players (17 percent).

About 60 percent of the households surveyed said they already have one HDTV.

According to ABI senior analyst Michael Inouye, "As consumers replace older TVs, there really isn't much choice now but to buy an HDTV, so even if the consumer doesn't necessarily want to view HDTV content, that's usually what they end up with. Prices for HDTVs have fallen quite a bit, and many households are now replacing their second and third television."

Video game consoles rated at the top of the wish-list at 16 percent.

Perhaps a key market indicator, 46 percent of those surveyed said they had no major purchase intentions for the next six months.

In terms of "critical/very important" factors in planned purchases, price was either the most cited or second-most for most devices.

For digital cameras, price was third (zoom range and megapixels were the top two in that category); for portable video game devices screen size and controls were the most critical factors, followed by price.

Price was also a lesser consideration in laptops, exceeded by processor speed, memory, storage capacity, and operating system.

And, perhaps counter to conventional assumptions, the survey showed that for media tablets price ranked only seventh in importance.

ABI Practice director Jason Blackwell adds, "One surprising result in regard to media tablets was that Windows came in second after Apple, and ahead of Android. That probably has more to do with brand awareness than anything else, but it does give some hope to Microsoft."

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc