Skip to main content

Why Media Tablets and Netbooks will Likely Coexist

It's been suggested by some pundits that media tablets are negatively impacting the netbook PC market, and that both device types are cannibalizing sales of desktop personal computers.

That said, results of a survey of 1,142 consumers conducted by ABI Research in March, 2011 reveal that netbooks and media tablets are comparable -- in terms of consumer interest and demand.

In fact, 25 percent of respondents rated themselves as either "extremely" or "very" interested in acquiring a netbook -- while for media tablets, the number was 27 percent.

According to ABI's assessment, purchases of these companion devices are likely to result in a prolonged PC lifecycle and thereby delay typical replacement plans.

But according to ABI mobile devices group director Jeff Orr, "Nearly half of those surveyed, however, report that they are either 'not very' or 'not at all' interested in purchasing a media tablet. The most common reason for the lack of interest is -- 'I don’t see the need,' selected by 60 percent."

Although media tablets are gaining headlines, they still face some challenges to adoption. "What activities can media tablets perform that are not already well-addressed by laptop/netbook PCs or smartphones?" Orr asks.

This may remain the single largest barrier to consumer interest.

A little more than half of the respondents believe that the primary use for the media tablet will be entertainment. In line with this result, entertainment-related applications are the ones that most people report they would likely use on the media tablet:

- 82 percent intend to use email.

- 71 percent expect to use a web browser.

- 57 percent plan to watch TV or download movies.

- 56 percent intend to use social networking.

- 55 percent plan to play games.

ABI Research conducted a similar survey on netbooks in 2009, when interest levels were shown to be higher. Moreover, the netbook use-case appears to be changing, from a focus on productivity applications towards the consumption of entertainment content.

Orr says, "This change is consistent with potential buyers realigning expectations to match modern netbook capabilities."

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun