Skip to main content

Business Tablets Create Upside Market Opportunity

The success of media tablets is raising questions about the e-reader market sustainability. E-readers still offer the best reading experience and appeal most to avid book readers, but a broader group of people prefer additional multimedia functionality -- such as web browsing, video and gaming.

Media tablets are optimized to deliver a multifunction experience, and therefore, represent a stronger opportunity for consumer electronics (CE) manufacturers. As a result, In-Stat is forecasting that tablet shipments will outpace e-reader shipments by the end of 2011.

"Of the two, the tablet market is the stronger and more sustainable opportunity," says Stephanie Ethier, Senior Analyst at In-Stat. In fact, e-reader manufacturers will likely begin adding tablet-like features to some devices in their product line.

Barnes & Noble already offers the Color Nook, which is often compared to a tablet, and Amazon, the leader in the e-reader space with its Kindle, will likely launch a tablet device later this year in an effort to compete head-to-head with the Apple iPad.

The other latest development is the emergence of business-oriented media tablets that are targeted at supporting new unified communication and collaboration apps -- this is the next upside market opportunity.

In-Stat's latest market study findings include:

- Of the 1,000 U.S. respondents to an end-user survey, 38 percenet own a tablet as compared to the 26 percent who own an e-reader.

- Fueled by low prices and continued expansion of e-book content, global e-reader shipments will reach 40 million by 2015, but tablet shipments will eventually outpace e-reader shipments.

- The total semiconductor opportunity for tablet suppliers will reach $13.8 billion in 2015.

- The total semiconductor opportunity for e-reader suppliers will reach $1.6 billion in 2015.

- Over 60 percent of future tablet purchasers plan to buy a tablet equipped with both Wi-Fi and 3G connectivity.

- By 2015, 15% of all tablet shipments will go into business markets.

Popular posts from this blog

Demand for Quantum Computing as a Service

The enterprise demand for quantum computing is still in its early stages, growing slowly. As the technology becomes more usable, we may see demand evolve beyond scientific applications. The global quantum computing market is forecast to grow from $1.1 billion in 2022 to $7.6 billion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). That's a five-year compound annual growth rate (CAGR) of 48.1 percent. The forecast includes base Quantum Computing as a Service, as well as enabling and adjacent Quantum Computing as a Service. However, this updated forecast is considerably lower than IDC's previous quantum computing forecast, which was published in 2021, due to lower demand globally. Quantum Computing Market Development In the interim, customer spend for quantum computing has been negatively impacted by several factors, including: slower than expected advances in quantum hardware development, which have delayed potential return on inve

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Global Public Cloud Spending to Reach $1.35T

Most digital transformation is enabled by cloud solutions. Worldwide spending on public cloud services is forecast to reach $1.35 trillion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). Although annual spending growth is expected to slow slightly over the 2023-2027 forecast period, the market is forecast to achieve a five-year compound annual growth rate (CAGR) of 19.9 percent. "Cloud now dominates tech spending across infrastructure, platforms, and applications," said Eileen Smith, vice president at IDC . Public Cloud Services Market Development IDC believes that most organizations have adopted the public cloud as a cost-effective platform for hosting enterprise applications, and for developing and deploying customer-facing solutions. Looking forward, the cloud computing model remains well positioned to serve customer needs for innovation in application development and deployment -- including as data, artificial intelligence