Skip to main content

IPTV Providers will Use Widgets to Retain Customers

Despite representing only a very small portion of the total pay-TV addressable market, telco IPTV services have had some impact on the evolving marketplace, forcing long-overdue change across the entire linear broadcast video entertainment delivery ecosystem.

Most IPTV service providers continue to focus on customer attraction and acquisition -- by offering similar legacy broadcast video services tiers as their competition. Those services are supplemented by a limited set of more forward-looking video-on-demand (VOD) offerings.

The latest IPTV market study by Infonetics Research confirms that, finally, some new and innovative IPTV services are in development, as operators move beyond basic broadcast video offerings and begin providing consumers a more personalized, integrated and portable on-demand viewing experience.

Multi-screen viewing, interactive applications and social networking are some of the services expected to be implemented over the next year. The question still remains, however, are the much needed enhancements too little and too late to counter the growing interest in lower-cost Over-the-Top (OTT) video subscription services -- such as Netflix and Lovefilm? Does every IPTV provider also need a stand-alone OTT offering?


Although telco operators have led with technology using IP video, satellite TV and cable TV companies are quickly leveraging broadband infrastructure to offer similar services.

Delivering meaningful differentiation has becoming increasingly difficult. Many service providers resort to free installation offers, premium service discounts and other price related promotions to gain and retain customers.

"It will be important for IPTV operators to watch the competition closely to determine the direction of this market," said Teresa Mastrangelo, directing analyst for video at Infonetics Research.

Highlights from the latest Infonetics market study include:
  • By 2012, 63 percent of IPTV service providers interviewed plan to support multi-screen viewing across PCs, tablets, and smartphones.
  • The 2 most widely-deployed IPTV applications now and next year are widgets, such as for weather and traffic updates, and caller ID on the TV.
  • About half of the surveyed IP television operators plan to offer targeted or interactive advertising by 2012.
  • IPTV operators continue to approach social networking for TV cautiously, with only 26 percent offering it now, growing to 41 percent by 2012. Among those that do, Facebook and Twitter are most popular.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p