Skip to main content

Major Boom Forecast for Mobile Device Advertising

In 2010, nearly $2 billion was spent by marketers on mobile advertising. In 2012, according to the latest market study by ABI Research, that figure will be more than $7 billion.

And by 2016, their forecasts suggest that as much marketing budget -- approximately $24 billion -- will be spent on mobile advertising as is currently spent on all online advertising put together.

"ABI Research forecast clearly indicate a major boom in mobile advertising is on the way," says practice director Neil Strother.

All the pieces are falling into place: the technology, the behavior and the funding (advertiser spending) is following.

Today mobile marketing spend is still relatively tiny, by online standards -- often just 2 or 3 percent of a marketer's overall advertising budget -- but spending on mobile ads will accelerate and grow.

What has changed? Mobile marketing is truly considered promising, but the pool of potential viewers and readers has been relatively small -- especially for display ads, interactive ads, and ads using rich media.

But two related developments have changed that.

The first is the explosion in use of mobile smartphones and other smart devices such as media tablets. The second is the proliferation of mobile applications that can include or drive mobile advertising consumption.

These applications can be related to a wide variety of activities including media content and games, but also services accessed through the mobile web browser.

The result, says Strother, is that "The population of people who access content or media or services that are ad-supported is now big enough to create a critical mass."

This story has concentrated on the higher end of mobile advertising; lower-tech forms such as text message-based advertising are still viable and useful, but content publishing sites will charge more for display, interactive or rich media ads.

Popular posts from this blog

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s

GenAI: A New Era in Business Transformation

The advent of artificial intelligence (AI) has ushered in a new frontier of innovation, with Generative AI (GenAI) at the forefront. At the brink of this revolution, it's crucial to understand the current GenAI adoption and its implications for commerce worldwide. A recent poll conducted by Gartner provides valuable insights into this emerging trend and the potential upside opportunities. Generative AI Market Development The poll, which included 1,419 executive leaders, indicates a significant shift in the corporate world's perception and adoption of GenAI. The data reveals that 45 percent of respondents are currently piloting GenAI, while another 10 percent have put it into production. This is a substantial increase from a similar poll conducted in March and April 2023, where only 15 percent were piloting and 4 percent were in production. GenAI is no longer a mere buzzword; it has become a strategic focus for organizations worldwide. As Frances Karamouzis, VP Analyst at Gartne

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -