Skip to main content

Upside Potential for Mobile Video Service Adoption

Here in the U.S. market, the notion that people would subscribe and pay for broadcast TV content delivered to their mobile phone was a classic example of unreal expectations -- based upon inconclusive market research. In contrast, on-demand mobile video consumption is apparently gaining new interest.

Although many mobile video products have only recently launched, providers are experiencing significant growth in usage rates.

According to the latest market study by In-Stat, nearly two-thirds of smartphone owners have watched video on their device, while nearly 86 percent of media tablet owners have already done so.

While the propensity to watch full-length premium video is only a portion of these video viewers, these numbers indicate the potential market demand. These examples are indicative of a larger trend of strong growth in mobile video consumption worldwide.

As a result, In-Stat now forecasts that mobile video consumption will surpass 693 billion minutes by 2015.

"As content restrictions are liberalized and the proliferation of smartphone and tablet devices continues to expand, so too will mobile video consumption," says Amy Cravens, Market Analyst at In-Stat.

However, it is important to note that the consumption differs significantly between smartphones, tablets, and notebook or netbook PCs. Differences include content length, content genre, and content acquisition. Content providers need to customize their offerings by target platform.

In-Stat's latest market study findings include:
  • There are significantly more smartphone viewers than tablet viewers currently. However, the gap will narrow in coming years.
  • Tablet viewer watch more video and are willing to pay a higher price for that video compared to smartphone viewers.
  • The majority of video access is occurring in a non-mobile environment, often in the home, particularly for tablet devices and in the consumption of long-form video.
  • The largest barriers to mobile video growth are those erected by content owners, followed by network capacity issues.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

5G Fixed Wireless Access Revenue to Reach $24B

Available Internet access at an affordable cost is essential for everyone to participate in the Global Networked Economy. The deployment of fifth-generation (5G) wireless communications infrastructure is enabling the introduction of lower-cost broadband services in some markets. Fixed Wireless Access (FWA) allows mobile network operators (MNO) to deliver high-speed Internet connections in areas that have either insufficient or no prior wireline broadband access services. It's also used in urban, suburban, and rural areas where fiber optic communication is considered too expensive to install and maintain. With this new technology, MNOs have the potential to provide broadband capability at similar levels to fiber optic networks. Fixed Wireless Access Market Development Therefore, FWA can be used to supplement existing wired broadband Internet service offerings, provide additional broadband capacity, or act as a backup service for home or business applications. Although FWA is well es