Skip to main content

48 Billion Mobile App Downloads Expected by 2015

Smartphones and media tablets have created a bonanza for independent software developers. The mobile applications (apps) market is growing rapidly and will continue to evolve in the coming years, with the addition of new products, industry players, and creative business models.

While this growth has created new opportunities it also presents some new challenges.

The apps market is already flooded, and there's also significant pricing pressure -- as well as a shift toward free applications which will necessitate new revenue models. Despite these and other potential hurdles, In-Stat is forecasting that mobile application download revenue will surpass $29 billion in 2015.

"Largely spurred by the launch of the Apple iPhone, mobile applications have been a strong growth market over the past several years. The number of applications available has exploded, which has sparked an increasing rate of downloads," says Amy Cravens, Senior Analyst at In-Stat.

As the market matures, developers and app stores must take innovative approaches and compete across multiple platforms to attract new users.

While the market will become more competitive in the coming years, there is a broad base of interested parties with a vested interest in promoting continued market growth.

Key data form the latest In-Stat market study includes:
  • Mobile application downloads will approach 48 billion in 2015.
  • According to the survey, the average amount paid for a mobile app was under $2.50.
  • Smartphones are expected to increase from 23 percent of total phone shipments in 2010 to over 45 percent in 2015.
  • In December 2010, the number of applications in the Apple App Store reached 350,000 while the Android Market reached 80,000.
  • Smartphone applications are not only about 3G. Almost half of survey respondents report downloading applications over Wi-Fi.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of