Skip to main content

48 Billion Mobile App Downloads Expected by 2015

Smartphones and media tablets have created a bonanza for independent software developers. The mobile applications (apps) market is growing rapidly and will continue to evolve in the coming years, with the addition of new products, industry players, and creative business models.

While this growth has created new opportunities it also presents some new challenges.

The apps market is already flooded, and there's also significant pricing pressure -- as well as a shift toward free applications which will necessitate new revenue models. Despite these and other potential hurdles, In-Stat is forecasting that mobile application download revenue will surpass $29 billion in 2015.

"Largely spurred by the launch of the Apple iPhone, mobile applications have been a strong growth market over the past several years. The number of applications available has exploded, which has sparked an increasing rate of downloads," says Amy Cravens, Senior Analyst at In-Stat.

As the market matures, developers and app stores must take innovative approaches and compete across multiple platforms to attract new users.

While the market will become more competitive in the coming years, there is a broad base of interested parties with a vested interest in promoting continued market growth.

Key data form the latest In-Stat market study includes:
  • Mobile application downloads will approach 48 billion in 2015.
  • According to the survey, the average amount paid for a mobile app was under $2.50.
  • Smartphones are expected to increase from 23 percent of total phone shipments in 2010 to over 45 percent in 2015.
  • In December 2010, the number of applications in the Apple App Store reached 350,000 while the Android Market reached 80,000.
  • Smartphone applications are not only about 3G. Almost half of survey respondents report downloading applications over Wi-Fi.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Upside for New 5G Network Transport Infrastructure

The global mobile communication sector is in the midst of a significant network infrastructure upgrade to support the introduction of new high-bandwidth and low-latency broadband service offerings.  Telecom service provider data centers have an important role in fifth-generation (5G) network deployments. Providers undergoing their transition to Stand-Alone (SA) 5G must understand the technical demands of telco data centers and the key enablers of those offerings. According to the latest worldwide market study by ABI Research, the major prerequisites of 5G and the emerging transport solutions would help operators position themselves to successfully capitalize on the new revenue opportunities from delivering differentiated 5G connectivity services. 5G Transport Network Market Development "The rise of the telco data center has a high degree of confluence with the requirements of SA 5G architectures. SA 5G and its increasing reliance on telco data centers can be attributed to the incr