Skip to main content

97.3 Million American Mobile Users Access the Internet


The mobile web user population in the United States will increase by almost 25 percent this year -- as 97.3 million mobile device users access the internet from their device at least monthly, according to the latest market study by eMarketer.

By 2015, more than three in five mobile device users -- and almost half the total U.S. population -- will be using the mobile internet, eMarketer forecasts.

“The rapidly expanding smartphone and mobile internet user populations raise the stakes for marketers and make the mobile web more of an imperative than ever,” said Noah Elkin, eMarketer principal analyst for mobile.

eMarketer’s estimates of mobile internet usage include people of any age who access the internet from a mobile browser or installed application at least once per month.

Most of the growth in mobile internet usage will come from increased smartphone penetration, which will reach 38 percent of mobile users and 28.8 percent of the overall population by the end of this year.

The number of smartphone users is set to increase 49.6 percent this year and continue growing at a steady double-digit pace through 2015, when nearly 150 million U.S. consumers will have such a device.

Mobile internet usage is still heaviest among younger adults, with 43.2 million US consumers ages 18 to 34 logging on to the mobile web this year, eMarketer estimates -- or 44.4 percent of the total.

Usage is on the rise among older adults as well, however. This year, eMarketer estimates 21.5 million 45- to 64-year-olds and 3.7 million seniors 65 and older will use the mobile internet. By 2015, those numbers will both more than double to 45.4 million and 11.3 million, respectively.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...