Skip to main content

Connected TV Apps Transforming Video Entertainment

Software applications (apps) have been the primary focal point in the smartphone and media tablet worlds for some time. Now, with the advent of smart connected TVs, people everywhere are rapidly adopting online video applications that are changing their on-demand viewing experience.

According to the latest market study by In-Stat, their forecast estimates that over 60 percent of these connected households will use a TV app at least once per week. However, these apps won't likely be provided by an incumbent pay-TV service provider. Clearly, other companies are driving this trend.

"As expected, Netflix and YouTube currently dominate the TV application space," says Keith Nissen, Research Director at In-Stat.

But as Netflix competitors become more numerous and as applications are optimized for the big screen, TV apps will become part of the mainstream TV viewing experience. They will transform video entertainment.

Once again, the current dominant entertainment industry players have been passive to disruptive market transitions. How will traditional pay-TV providers react to this latest threat to their core business model?

Why did they not see this transition coming, or why did they ignore the apparent shift away from linear channel viewing? Who is guiding them through these changes? Should the pay-TV STB vendors have already created a developer ecosystem that leverages open APIs and thereby help fuel new service delivery innovation?

There are so many of these troubling questions that have been left unanswered. Meanwhile, the pay-TV service subscriber losses are mounting.

In-Stat's latest market study found the following:
  • Shipments of connected TVs with integrated TV applications will grow by an average 36 percent over the next five years.
  • 22 percent of U.S. broadband households already own an HDTV with integrated TV apps.
  • TV apps are not the primary reason for purchasing connected TVs -- but they're the reason the balance of power is shifting in the marketplace.
  • Adoption of online video streaming services, such as Netflix, does not increase the propensity to purchase online video content.
  • The viewing of DVR recorded TV programming does not lead to the adoption of free VOD services from a pay TV operator.
  • Consumers favoring subscriptions to both pay-TV and online video services rose from 18 percent to 30 percent during 2010, contributing to the continued growth of Netflix.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Why a Distributed Workforce will Raise Productivity

While most senior executives at progressive organizations have already evolved their human resource policies to accommodate employee desire for flexible working models, others still resist change. Unfortunately, many of the laggards are now experiencing the "Great Resignation" phenomenon. The global pandemic required business leaders to rethink when, where, and how their knowledge workers and front-line employees perform their work. Yet even with the ongoing pandemic recovery slowly underway, some organizations are still trying to determine their workforce approach. According to the latest worldwide market study and recent survey data from International Data Corporation (IDC), stability and geography will likely define the balance of future work strategies. Distributed Workforce Market Development On a global basis, physical office sites are expected to be the dominant location for work as legacy organizations eventually find themselves in a more stable environment. However,