Skip to main content

Why Contactless POS is Ready for Retail Deployment

Developments in contactless payment technology are generating renewed interest, and now suggest that the point-of-sale (POS) payment systems that adopt this capability may finally be ready for mainstream deployment.

The introduction of Google Wallet, and the expectation that several new NFC-enabled smartphones will reach consumer markets soon, have created a sense of optimism.

According to the latest market study by ABI Research, in 2010 only about 10 percent of total POS terminal shipments included some form of contactless technology.

While ABI doesn't agree with some of the wilder predictions for contactless POS growth -- for example that within 12 months, one third of all terminals in the U.S. will accept contactless payments -- it does forecast that 85 percent of terminals shipped worldwide will be contactless-enabled in 2016.

That growth will be driven by increased proliferation of contactless cards and especially, rapid adoption of NFC-enabled cell phones. Craig Foster, senior analyst at ABI says, "Contactless has the potential to change the way we pay for goods completely, significantly reducing time spent queuing at the point of sale. It also represents an almost perfect fit for the vending industry."

There are two key benefits: the increased speed and simplicity of check-out go hand-in-hand with the very essence of the vending machine -- to provide goods quickly and conveniently; The fact that small-value transactions -- typically under $25 in the U.S. market -- do not need to be authenticated by signature or PIN entry is very appealing to vending machine operators.

Contactless technology is also in the very early stages of adoption in ATMs: rather than inserting the card, a customer waves it in front of the machine and enters a PIN.

Ingenico, VeriFone, and Hypercom are the three leading vendors of POS terminals. Contactless terminals have formed an increasingly significant part of Ingenico's product portfolio in recent years, accounting for a claimed 21 percent of the company's shipments in 2010.

Popular posts from this blog

The Billions Bet on Tentative AI Demand

Gartner's latest worldwide IT spending forecast exposes a trend every CIO has already felt in budget negotiations. Total spending will climb 14.2 percent in 2026, reaching $6.37 trillion. It seems that the IT infrastructure market is simply having a strong year. However, the more useful insight is how unevenly that growth is distributed. The Headline Number vs. The Real Story Data center systems and infrastructure as a service (IaaS) are absorbing capital at a pace several multiples faster than devices, communications services, and traditional IT services. This is not incremental growth spread across a healthy portfolio. It is a wholesale reallocation of enterprise technology budgets toward AI infrastructure, made on the expectation that demand for AI workloads will justify the outlay before that demand has been fully proven. Where the Money is Going Data center systems are forecast to grow 62.5 percent in 2026, that's up from 51.6 percent growth in 2025, reaching $822 billion....