Skip to main content

French Consumers Lead Adoption of Connected TVs

According to the latest market study by ABI Research, the HbbTV standard is having an impact on increasing the consumers' interest and adoption for connected TVs.

In Germany and France, where HbbTV has thus far had the greatest traction, connected TVs enjoyed ongoing demand by a broad cross-section of consumers.

In France, connected TV penetration was highest amongst the surveyed countries -- with 22 percent of respondents who have a wired or wireless home network.

In terms of usage, 41 percent of French respondents with a TV connected to their home network browse the Internet -- which came in second only to viewing over-the-top online video (54 percent).

While internet connectivity brings a wealth of new features and opportunities to the consumer electronics (CE) market, this trend also engenders potential risks.

In recent months, some high profile security breaches have brought to light these issues and while consumers have expressed concerns, these reservations do not appear to have had a significant impact on consumer adoption or continued support of connected CE thus far.

“The mobile industry -- namely applications, interfaces, and interactivity -- is a leading indicator of where the connected CE market is moving,” says Jason Blackwell, practice director, digital home at ABI.

To this end, ABI Research polled French respondents on mobile security. Nearly 70 percent of respondents believe that data transmitted to and from mobile phones is not very secure.

However, this hasn’t stopped French consumers from rapidly adopting mobile banking and mobile shopping apps and services, especially relative to their German and UK counterparts.

Convenience appears to be a major driver for mobile banking services, trumping concerns with mobile security. This data highlights growth potential of mobile money services, as long as mobile suppliers can further allay French consumer security concerns.

Popular posts from this blog

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ