Skip to main content

Holiday Shopping Online Gains Momentum in the UK

Thirty-five percent of UK consumers will make more online purchases via their smartphones this upcoming holiday season, according to the latest market study by eDigitalResearch and IMRG, as the popularity of shopping and browsing on mobile devices continues to increase.

The latest results show that 61 percent of the 6,000 people surveyed will browse more frequently via their phone over the next 12 months, with just under half (49%) of these making a purchase from their smartphone as well.

Derek Eccleston, Research Director at eDigitalResearch explains, “Christmas is by far the most important time for retailers. This year will be one of the first Christmas shopping periods where mobile shopping will be readily available to the majority of consumers. The rapid development in mobile technology and the quick uptake by retailers of mobile sites and retail apps means that more and more brands have the opportunity to connect with potential customers, encourage purchases and increase revenues."

The results also found that more and more consumers will be relying on the internet this year for their Christmas shopping, despite the snow and disrupted deliveries that affected online orders in 2010. And, 19 percent of those surveyed will be doing more Christmas shopping online this year.

One third (33%) of consumers said that they will be spending at least half of their holiday season budget online, while 1 in 4 (25%) will do up to three quarters of their shopping on the internet.

The results also indicate that price will be the main influencing factor for consumers this Christmas period. A full 46 percent of people claim that better prices are the main reason encouraging them to shop online rather than through other channels, an increase of 5 percent on last year’s results.

Similarly, almost half (45%) of consumers are somewhat reliant on the internet to stretch their budgets, whilst 17 percent of shoppers are very reliant.

Over half of those surveyed (54%) will be commencing their shopping earlier this year in an attempt to spread the cost, signalling the importance for retailers to begin implementing their holiday season promotions early enough in time to catch the majority of Christmas shoppers.

Almost half (48%) also said that they can often be influenced by a retailer’s deals and promotions, indicating for retailers the importance of understanding key influencers for their customer base.

However, the eCSI results did reveal that 50 percent of consumers strongly prefer to purchase their groceries in-store -- with just 10 percent strongly preferring to do so online. This is far higher than any other category and reveals that consumers are missing out on potential savings, particularly during the Christmas period -- as food is a major area of expenditure.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc