Skip to main content

Why Media Tablet and eReader Demand Will Coexist

Many analysts predicted the demise of the e-reader product category when Apple launched the iPad -- igniting the media tablet competitor frenzy. The analysts assumption, an erroneous one, was that the buyer of each product was essentially the same.

Now, as the reality sets in, opinions have evolved. While the tablet market’s growth has had some impact on expected e-reader shipments worldwide, the two devices are inherently different. Each device segment targets a different type of consumer.

Standalone e-reader devices target the avid book and periodical readers -- to whom the reading experience is central -- while tablets are targeted towards those consumers who prefer a richer multimedia consumption experience.

According to the latest market study by In-Stat, device component vendors are benefiting from the demand in both categories. As an example, they're forecasting that the combined semiconductor opportunity for media tablets and e-readers will approach $16 billion by 2015.

“There is a continued revenue opportunity for e-reader OEMs over the next five years, especially as price points drop to extremely affordable levels,” says Stephanie Ethier, Senior Analyst at In-Stat.

For tablets, market drivers such as new market entrants, increasing tablet application availability, and declining prices, will have a profound impact. These factors will fuel unit shipment growth to over 720 percent over the forecast period.

In-Stat's insights on survey data findings include:
  • In 2012, over 15 million e-readers will ship in the US. market.
  • Over 60 percent of future media tablet purchasers plan to buy a tablet equipped with both Wi-Fi and 3G connectivity.
  • By 2015, 15 percent of all tablet shipments are expected to go into business markets.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of